During 2010-11 we conducted campaign advertising in relation to the superannuation guarantee in certain high risk industries; tax file number protection; Project Wickenby; Tax Time 2011; small business benchmarks; aggressive tax planning; lost superannuation; and GST integrity of business systems.
Organisation
|
Initiative, event or product
|
Total cost
$
|
Advertising
|
We did not engage the services of an advertising agency in 2010-11.
|
Direct mail
|
Toll Logistics
|
Preparation and mail-out of agency material
|
3,885,202
|
The Independent Print Media Group
|
Distribution of tax-time (2010) products
|
205,586
|
The Independent Print Media Group
|
Distribution of tax-time (2011) products
|
955,367
|
Market research
|
Andrews Group Pty Ltd
|
Large market business research
|
70,000
|
Blue Moon Unit Trust
|
Cash economy and small business benchmarks research
|
98,340
|
Chant Link & Associates Pty Ltd
|
Research to understand the effectiveness of simplified GST accounting methods
|
81,408
|
Chant Link & Associates Pty Ltd
|
Tax practitioner research 2011
|
186,825
|
Chant Link & Associates Pty Ltd
|
Exploring community perceptions of the ATO
|
284,236
|
Colmar Brunton Pty Ltd
|
Australian Valuation Office benchmarking research
|
53,180
|
Colmar Brunton Pty Ltd
|
Community understanding of the pay as you go (PAYG) instalments regime research
|
157,856
|
Colmar Brunton Pty Ltd
|
Small and medium enterprise online tax forum research
|
237,881
|
Cudex Pty Ltd (trading as Newspoll Market Research)
|
Research to measure the cost of compliance
|
197,570
|
DBM Consultants Pty Ltd
|
ATO professionalism survey
|
242,445
|
DBM Consultants Pty Ltd
|
Community and micro business perceptions survey
|
204,611
|
ORC Australia Pty Ltd
|
Call centre satisfaction survey
|
107,140
|
ORC Australia Pty Ltd
|
Initiative for payment arrangements free of general-interest charge - evaluation 2010
|
29,977
|
ORC Australia Pty Ltd
|
Small and medium enterprise perceptions survey
|
76,610
|
ORIMA Research Pty Ltd
|
Research with Indigenous Australians 2011
|
73,710
|
Sweeney Research Pty Ltd
|
BAS mail-out publications and Activity Statement Update research
|
50,890
|
Taylor Nelson Sofres Australia Pty Ltd
|
Research to support GST compliance program marketing activity
|
306,020
|
Taylor Nelson Sofres Australia Pty Ltd
|
Targeting Tax Crime eMagazine evaluation 2011
|
49,500
|
Taylor Nelson Sofres Australia Pty Ltd
|
Research to gauge effectiveness of aggressive tax planning marketing
|
21,230
|
The Trustee for Inside Story Unit Trust
|
Research into self preparing individuals using paper returns to migrate these taxpayers to e-tax
|
119,790
|
The Trustee for Inside Story Unit Trust
|
Research into and benchmarking of internal corporate communications
|
85,500
|
Media placement
|
Adcorp Australia
|
Media planning and buying for non-campaign and routine advertising
|
1,050,754
|
Universal McCann
|
Media planning and buying for aggressive tax planning campaign advertising
|
212,303
|
Universal McCann
|
Media planning and buying for tax-time campaign advertising
|
86,320
|
Universal McCann
|
Media planning and buying for Project Wickenby tax haven campaign advertising
|
124,365
|
Universal McCann
|
Media planning and buying for TFN protection campaign advertising
|
131,546
|
Universal McCann
|
Media planning and buying for superannuation guarantee campaign advertising
|
60,897
|
Universal McCann
|
Media planning and buying for lost super advertising
|
54,664
|
Universal McCann
|
Media planning and buying for promoting a level playing field - small business benchmarks campaign advertising(a)
|
32,983
|
Media heads Pty Ltd
|
Media planning and buying of tax tips 2011
|
93,500
|
Last Modified: Monday, 31 October 2011