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Warning: This information may not apply to the current year. Check the content carefully to ensure it is applicable to your circumstances.
Appendix 11 - Advertising, direct mail, media placement and market research
TABLE 4.11.1: Advertising, 2008-09
Organisation
|
Initiative, event or product
|
Total cost
|
|
|
|
$
|
George Patterson Young & Rubicam Pty Ltd
|
Concept development for First Home Saver Accounts communication campaign
|
55,671
|
Grey Worldwide
|
Business Tax Break advertising campaign
|
33,000
|
Leo Burnett
|
Education Tax Rebate advertising campaign
|
245,696
|
TABLE 4.11.2: Direct mail, 2008-09
Organisation
|
Initiative, event or product
|
Total cost
|
|
|
|
$
|
Craft Printing Pty Ltd
|
Preparation and Mailout of Education Tax Refund (Wave 1)
|
443,541
|
PMP Limited
|
Distribution of tax time products
|
1,676,914
|
PMP Limited
|
Distribution of e-tax CD product
|
76,496
|
Salmat Document Management
|
Preparation and Mailout of Education Tax Refund (Wave 2)
|
54,136
|
TOLL Logistics
|
Preparation and mail-out of agency material
|
4,032,256
|
TABLE 4.11.3: Market research, 2008-09
Organisation
|
Initiative, event or product
|
Total cost
|
|
|
|
$
|
2nd Road
|
Developed a research plan with focus on the clients' online experience with the ato.gov.au website.
|
61,450
|
Andrews Group
|
Research into the Large Business Market Segment
|
29,900
|
Chant Link & Associates
|
Capital Gains Tax research
|
149,338
|
Colmar Brunton Social Research
|
Conduct research and tracking on the First Home Saver Accounts initiative
|
44,600
|
Colmar Brunton Social Research
|
Advertising tracking research for the Tax Bonus Campaign
|
308,433
|
Colmar Brunton Social Research
|
Advertising tracking research for the Business Tax Break Campaign
|
379,535
|
Colmar Brunton Social Research
|
Small and Medium Enterprise research
|
152,536
|
Colmar Brunton Social Research
|
Tracking the individuals segment research
|
158,170
|
DBM Consultants Pty Ltd
|
Project Wickenby: Community Research - Intermediaries
|
69,876
|
DBM Consultants Pty Ltd
|
Professionalism Survey
|
235,344
|
DBM Consultants Pty Ltd
|
Research into lodgement compliance of micro and small businesses
|
74,500
|
DBM Consultants Pty Ltd
|
Community Perceptions Survey
|
87,310
|
GFK Bluemoon
|
Research for the e-tax CD mailer pilot
|
29,997
|
GFK Bluemoon
|
Advertising tracking research for the Education Tax Rebate campaign
|
598,299
|
GFK Bluemoon
|
Research into taxpayer responses to preventative, punitive and facilitative payment products in relation to debt.
|
128,040
|
Ipsos Public Affairs Pty Ltd
|
Business Perceptions Survey
|
204,270
|
Market Solutions Pty Ltd
|
Conduct Tax Agent Perception Survey
|
51,938
|
Market Solutions Pty Ltd
|
Legal Practitioner Services Survey
|
46,707
|
ORC Australia Pty Ltd
(trading as NWC Research)
|
Non-English speaking background research
|
26,166
|
ORC Australia Pty Ltd
(trading as NWC Research)
|
Foreign Sources of income research
|
95,713
|
ORC Australia Pty Ltd
(trading as NWC Research)
|
Call Centre Satisfaction Survey
|
22,880
|
Sweeney Research Pty Ltd
|
Conduct user research on the Reforms to Income Tests communication products
|
99,836
|
Taylor Nelson Sofres Australia Pty Ltd
|
Communications and benchmarking Research for Tax Evasion, Avoidance and Crime Campaign
|
198,825
|
Taylor Research Services Pty Ltd
|
Co-design for the Standard Business Reporting (SBR) Authentication project
|
12,105
|
WPP Holdings Australia Pty Ltd (trading as Milward Brown Australia)
|
Conduct Research into the Integrated Service Offer
|
92,024
|
TABLE 4.11.4: Media placement, 2008-09
Organisation
|
Initiative, event or product
|
Total cost
|
|
|
|
$
|
Adcorp
|
Media planning and buying for non-campaign and routine advertising
|
26,928
|
Hma Blaze Pty Ltd
|
Media planning and buying for non-campaign and routine advertising
|
1,623,841
|
Hma Blaze Pty Ltd
|
Media placement of recruitment notices for the Australian Valuation Office
|
67,688
|
Hobsons Australia Pty Ltd
|
Graduate recruitment advertising
|
23,540
|
Hudson Global Resources (Aust) Pty Ltd
|
Media placements for the Compliance SES Band 1 recruitment process
|
52,102
|
Media Heads Pty Ltd
|
Media placement of Tax Tips 2009
|
88,000
|
Universal McCann
|
Media planning and buying for campaign advertising for First Home Saver Accounts
|
2,624,619
|
Universal McCann
|
Media Planning and buying for the Education Tax Rebate Campaign
|
4,178,990
|
Universal McCann
|
Media Planning and buying for the Tax Bonus Campaign
|
10,976,447
|
Universal McCann
|
Media Planning and buying for Aggressive Tax Planning Campaign
|
199,567
|
Sections within Part 4 - Appendixes
Last Modified: Wednesday, 28 October 2009
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