Profiling the micro business segment report

The Micro Enterprises and Individuals business line engaged GfK Bluemoon to further investigate the micro business segment and provide additional insights that would enhance Tax Office communication processes. This work was designed to complement and build on previous findings and intelligence scans of Tax Office data.

Specifically, the research aimed to:

• establish a set of baseline measures to enable tangible evaluation of marketing and education activities in the future
• profile the top six industries of micro business by population size and tax competence
• profile micro businesses by lifecycle stage and tax competence
• explore the appropriateness of micro products, services and communications (including the website), and identify information or product needs that are currently unmet.

Download the Profiling the micro business segment report (PDF, 1,340KB).