What comparisons will you use?
You need to be clear about which comparisons you intend to use to make sense of the changes for each indicator. In making a decision, consider whether you:
- know how you're going to measure your baseline
- will use a benchmark and whether it will be based on internal or external information
- need to select a control and target group
- need to identify a similar group for comparison purposes.
Once you have decided which comparison technique to use, you should identify what needs to be put in place to collect the data.