• Relationships

    The ATO recognises the importance of, and will work towards, building and maintaining respectful relationships with Aboriginal and Torres Strait Islander people to enable us to better understand and meet their needs, and encourage and assist their participation in the tax system.

    Focus area: Providing assistance to Aboriginal and Torres Strait Islander people.

    Action

    Responsibility

    Timeline

    Measurable Target

    1.1 The RAP working group continues to actively monitor RAP development, including whether actions are being implemented and progress tracked

    ATO Indigenous Working Group (AIWG)

    Quarterly (February, May, August and November) 2014–17

    Discuss RAP implementation at the AIWG at each of the four annual meetings

    1.2 Continue to build relationships and confidence in the ATO throughout Aboriginal and Torres Strait Islander communities by increasing our presence at Aboriginal and Torres Strait Islander festivals and events

    ATO Corporate

    Commencing January 2014–17

     

     

     

    Participate in a minimum of ten Aboriginal and Torres Strait Islander organised events or information seminars

    Build relationships and partnerships with other government agencies to deliver ATO information and services to Aboriginal and Torres Strait Islander people

    1.3 Continue to update repository for ATO research and intelligence about Aboriginal and Torres Strait Islander audiences

    ATO Corporate

    December 2014

    Database established and available for use by all ATO staff. Awareness of database increases among staff by 20% following its establishment and promotion

    Continue to promote its use with AIWG and staff working with Aboriginal and Torres Strait Islander people

    1.4 Develop a proactive public relations (PR) and media strategy to better target Aboriginal and Torres Strait Islander people through traditional media (print, television, radio), community media, and social media

    ATO Corporate

    July 2014–17

    Increased engagement with the ATO through channels and content relevant to Aboriginal and Torres Strait Islander people

    10% increase annually of feedback and commentary from the community

    At least 10% of target audience reached through any planned PR activity

    1.5 Continue to leverage cross-agency relationships to embed tax and super information where relevant, including into Closing the Gap initiatives

    ATO Corporate

    June 2014–17

    Distribute tax information to Aboriginal and Torres Strait Islander communities through at least five other relevant agencies’ existing communication networks and channels

    1.6 Continue to develop products and services for Aboriginal and Torres Strait Islander audiences nationally to provide the information they need to understand and complete simple tax affairs at minimal cost

    ATO Corporate

    July 2014–17

    Develop at least one new product or service improvement, in consultation with the community, annually

    Distribute tax support and information products and services to Aboriginal and Torres Strait Islander communities through ATO channels and, where possible, through the existing networks and communication channels of intermediaries and other agencies

    1.7 Promote, celebrate and encourage participation in National Reconciliation Week

    ATO People to promote.

    All areas of the ATO to implement

    May 2014–17

    At least one article focusing on National Reconciliation Week in national staff newsletter News Extra and other relevant ATO newsletters (eg Diversity in Focus and Yarn Time)

    May 2014–17

    Encourage staff to attend local events and/or hold events in their site and invite staff/community to attend

    May 2014–17

    Hold an ATO corporate National Reconciliation Week annually

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    Action 1.4: Develop a proactive public relations (PR) and media strategy to better target Aboriginal and Torres Strait Islander people through integrated traditional, social and community media.

    As part of a developing PR engagement approach, in 2013 we launched new videos featuring the stories of two Aboriginal small business women on our ATO YouTube channel, AusTaxOffice.

    Deb from Yarn'n Employment ServicesExternal Link talked about how she contacted the ATO early to get her business started on the right track.

    Sharon from IndigiearthExternal Link, a native food, skincare and dance company, explained how she contacted the ATO to understand how GST applied to her changing business.

    Both Deb and Sharon talked about how their businesses provide opportunities for their communities.

    These Aboriginal entrepreneurs were sourced through Supply Nation External Linkand our Indigenous Liaison Officers’ networks. The music was procured from an Aboriginal and Torres Strait Islander band also sourced through Supply Nation. The filming and editing process was completed in-house by our Video Production Unit in consultation with the ATO’s Indigenous Working Group and Indigenous Consultative Body. The videos continue to be promoted through key intermediaries, as well as on ATO social media and through PR by other government agencies.

      Last modified: 04 Mar 2016QC 20070