• Appendix 9: Advertising, direct mail, media placement and market research

    Further information is available at ato.gov.au and in reports on Australian Government advertising prepared by the Department of Finance and Deregulation and published at finance.gov.au

    Table 4.24 Advertising, direct mail, media placement and market research, 2012–13

    Organisation

    Initiative, event or product

    Total cost
    $

    Advertising

    Clemenger BBDO

    Creative advertising services for super reforms advertising campaign

    218,146

    The Shannon Company

    Creative advertising services for super reforms advertising campaign

    1,106,160

    TOTAL

     

    1,324,306

    Direct mail

    The Independent Print Media Group

    Distribution of tax time products

    403,567

    Toll Global Logistics

    Preparation and mail out of agency material

    3,914,292

    TOTAL

     

    4,317,859

    Market research

    Colmar Brunton Social Research

    Joint developmental research for Project Wickenby and Aggressive Tax Planning

    199,848

    Blue Moon Unit Trust (trading as GFK Bluemoon)

    Super guarantee research

    30,096

    Chant Link and Associates Pty Ltd

    Tax Practitioner Research

    13,318

    Chant Link and Associates Pty Ltd

    User-centric Interaction Framework Research

    37,575

    Colmar Brunton Pty Ltd

    ABR Research

    137,682

    Colmar Brunton Pty Ltd

    ATP/Wickenby Developmental (campaign) Research

    99,924

    Colmar Brunton Pty Ltd

    AVO Research

    37,840

    Colmar Brunton Pty Ltd

    Fuel Tax Credits Rate Changes Research

    149,243

    Colmar Brunton Pty Ltd

    Small and Medium Enterprises Online Forum Research

    106,722

    DBM Consultants Pty Ltd

    ATO Professionalism survey

    131,250

    DBM Consultants Pty Ltd

    Community & Micro-business Perception Survey 2011–12

    196,881

    Inside Story Knowledge

    Shopfront Client Research

    124,520

    Newspoll Market Research

    Community & Micro-business Perception Survey 2012–13

    222,081

    Newspoll Market Research

    Tax Practitioner Research

    96,555

    ORC International

    2013 Small and Medium Enterprises Perceptions survey

    52,178

    ORC International

    Call Centre Satisfaction Survey

    133,745

    Taylor Nelson Sofres Australia Pty Ltd

    Gst Voluntary Compliance research phase2

    124,410

    Taylor Nelson Sofres Australia Pty Ltd

    Gst Voluntary Compliance research phase3

    110,880

    TOTAL

     

    2,004,747

    Media placement

    Universal McCann

    Media planning and buying for Tax Time 2012 (phase 2)

    112,979

    Universal McCann

    Media planning and buying for Tax Time 2013

    132,000

    Universal McCann

    Media planning and buying for superannuation guarantee regional strategy

    27,727

    Universal McCann

    Media planning and buying for GST voluntary compliance program

    367,537

    Universal McCann

    Media planning and buying for minerals and petroleum resource rent taxes

    24,261

    Universal McCann

    Media planning and buying for increasing online lodgment

    27,500

    Universal McCann

    Media planning and buying for Super. Your money, your future campaign advertising

    9,753,534

    Universal McCann

    Media planning and buying for GST Property Page Campaign

    19,999

    Universal McCann

    Media planning and buying for aggressive tax planning

    85,720

    Universal McCann

    Media planning and buying for taxable payments reporting

    329,922

    Universal McCann

    Media planning and buying for diverse audiences advertising

    84,700

    Universal McCann

    Media planning and buying for promoting a level playing field small business benchmarks campaign

    14,005

    Media Heads

    Media planning and buying for Tax Tips 2013

    104,830

    Adcorp

    Media planning and buying for non-campaign advertising

    164,721

    TOTAL

     

    11,249,436

      Last modified: 06 Oct 2014QC 42613