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  • Current research projects

    For information about current research projects email Corporate Insights.

    You can check the legitimacy of current research here:

    Annual vacancy fee survey [2018-09]

    Fieldwork dates

    May to June 2018

    Purpose

    To understand the behaviours of foreign investors by gathering post-interview intelligence to inform project tasks

    Research channel

    Online surveys

    Researcher/s

    Internal ATO (survey distributed via Qualtrics)

    Sender's email address

    Australian Taxation Office <feedback@survey.ato.gov.au>

    GST voluntary compliance research phase 8 [2018-08]

    Fieldwork dates

    May to July 2018

    Purpose

    To uncover and examine behaviours, drivers and attitudes of taxpayers and their involvement in the GST system, to support the development and implementation of compliance strategies and to inform communications strategy, the content of messages, and the channel used to deliver information

    Research channel

    Depth interviews and CATI surveys (computer assisted telephone interviews)

    Researcher/s

    Kantar Public and Lighthouse Data Collection (LDC)

    Marketing and communication audience research [2018-07]

    Fieldwork dates

    May to June 2018

    Purpose

    To develop recommendations for an audience-centric communications framework to guide the ATO’s 2018-2021 marketing and communications strategy

    Research channel

    Focus groups, depth interviews and online surveys

    Researcher/s

    EY Sweeney

    Teaching tax and super to youth [2018-06]

    Fieldwork dates

    May to June 2018

    Purpose

    To help ATO’s understanding of the role parents currently play in educating their school aged children and wider community’s views and perceptions on the teaching of tax and super system

    Research channel

    Focus groups, depth interviews and online surveys

    Researcher/s

    Kantar Public and Lighthouse Data Collection (LDC)

    Shaping beliefs, attitudes and norms in the tax and super system [2018-05]

    Fieldwork dates

    May to June 2018

    Purpose

    To support ATO’s development of current and future strategies to influence community views and engagement with the tax and super systems and motivate willing participation

    Research channel

    Focus groups, depth interviews and online surveys

    Researcher/s

    Colmar Brunton and Online Research Unit (ORU)

    Cash flow training and products [2018-04]

    Fieldwork dates

    Ongoing research

    Purpose

    To understand user experience and satisfaction with ATO training and cash flow products

    Research channel

    Online surveys

    Researcher/s

    Internal ATO (survey distributed via Qualtrics)

    Sender's email address

    Australian Taxation Office <feedback@survey.ato.gov.au>

    Small business community events survey [2017-071]

    Fieldwork
    dates

    Ongoing research

    Purpose

    To gain feedback from attendees who attended an event.

    Research
    channel 

    Online survey

    Researcher/s

    Internal ATO (survey distributed via Qualtrics)

    Sender's email address

    Small Business Events <feedback@survey.ato.gov.au>

    Tax practitioner open forum survey [2016-059]

    Fieldwork
    dates

    Ongoing research

    Purpose

    To evaluate our program of open forums for tax practitioners to understand client perceptions in terms of relevance, content and timing.

    Research
    channel 

    Online survey

    Researcher/s

    Internal ATO (survey distributed via Qualtrics)

    Sender's email address

    Australian Taxation Office <feedback@survey.ato.gov.au>

    Taxpayer behaviour research [2015-036]

    Fieldwork dates

    Ongoing research

    Purpose

    To understand factors which influence taxpaying behaviour.

    Research channel

    Online survey

    Researcher/s

    ORIMA Research

    Client experience surveys [2015-029]

    Fieldwork dates

    Ongoing research

    Purpose

    To understand the taxpayer and intermediary experience and satisfaction with our feedback processes and its outcomes.

    Research channel

    Online survey

    Researcher/s

    Internal ATO (survey distributed via Qualtrics)

    Sender's email address

    Australian Taxation Office <feedback@survey.ato.gov.au>

    Community perceptions survey [2014-006]

    Fieldwork dates

    Ongoing research

    Purpose

    To provide an overall community measure of their service experience with the ATO, the ATO's reputation, and of key social norms that affect willing participation in the tax system.

    Research channel

    Computer assisted telephone interviews (CATI) surveys

    Researcher's

    Millward Brown Pty Ltd

    Last modified: 06 Jun 2018QC 33547