Ice-cream retailing
Businesses in this industry sell ice-cream, gelato, frozen yogurt and soft serve cones. They may also sell confectionery, drinks, other desserts and a limited selection of fast food.
Ice-cream retailers may operate from free-standing shops, inside shopping centres or from vans and trucks.
On this page
What are performance benchmarks
These benchmarks use information reported on tax returns for the 2019–20 financial year. We update them each year. This is the most current data.
The benchmarks show ranges of business income to business expenses. Use these benchmarks to compare your performance against similar businesses.
Key benchmark range
Cost of sales to turnover is the key benchmark range for this industry. It is the most accurate when predicting business turnover. If you don't report cost of sales, or only report a small amount, use total expenses to turnover as your key benchmark range instead.
You should fall within the key benchmark range for your annual turnover. If you fall outside the range, there may be room for your business to improve.
Check that you have reported all income and accounted for any trading stock used for private purposes. Some businesses can use accepted amounts as estimates for the value of trading stock used for private purposes.
2019–20 benchmarks
Key benchmarks for 2019–20
Annual turnover range
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$65,000 – $275,000
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$275,001 –$475,000
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More than $475,000
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'Cost of sales' divided by 'Annual turnover'
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26% to 35%
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27% to 33%
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27% to 33%
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Average cost of sales
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31%
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30%
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30%
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'Total expenses' divided by 'Annual turnover'
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74% to 86%
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83% to 90%
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84% to 90%
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Average total expenses
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80%
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86%
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87%
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Other benchmarks
Not all expenses are reported by every business. Only use this information as a guide if it applies to your business.
Other benchmarks for 2019–20
Annual turnover range
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$65,000 – $275,000
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$275,001 – $475,000
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More than $475,000
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'Labour' divided by 'Annual turnover'
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19% to 31%
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17% to 26%
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24% to 30%
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'Rent' divided by 'Annual turnover'
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13% to 21%
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12% to 18%
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11% to 15%
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'Motor vehicle expenses' divided by 'Annual turnover'
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3% to 7%
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1% to 2%
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1% to 2%
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Benchmarks for previous years
You can also download performance benchmarks from previous yearsExternal Link.
Benchmarks for ice-cream retailers.