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  • Video and other electronic media rental and hiring

    Businesses in this industry hire and sell pre-recorded videos and DVDs for personal use. They may also have electronic games for hire, and sell general merchandise, including some food and drinks.

    On this page

    What are performance benchmarks

    These benchmarks use information reported on tax returns for the 2019–20 financial year. We update them each year. This is the most current data.

    The benchmarks show ranges of business income to business expenses. Use these benchmarks to compare your performance against similar businesses.

    Key benchmark range

    Total expenses to turnover is the key benchmark range for this industry. It is the most accurate when predicting business turnover.

    You should fall within the key benchmark range for your annual turnover. If you fall outside the range for your industry, your business may have room to improve.

    Check that you have reported all income and accounted for any trading stock used for private purposes. Some businesses can use accepted amounts as estimates for the value of trading stock used for private purposes.

    2019–20 benchmarks

    Key benchmarks for 2019–20

    Annual turnover range

    $60,000 – $210,000

    More than $210,000

    'Total expenses' divided by 'Annual turnover'

    55% to 73%

    77% to 91%

    Average total expenses



    Other benchmarks

    Not all expenses are reported by every business. Only use this information as a guide if it applies to your business.

    Other benchmarks for 2019–20

    Annual turnover range

    $60,000 – $210,000

    More than $210,000

    'Cost of sales' divided by 'Annual turnover'

    16% to 30%

    26% to 37%

    'Rent' divided by 'Annual turnover'

    13% to 20%

    4% to 10%

    'Motor vehicle expenses' divided by 'Annual turnover'

    4% to 7%

    2% to 3%

    Benchmarks for previous years

    You can also download performance benchmarks from previous yearsExternal Link.

      Last modified: 21 Apr 2022QC 43665