Businesses in this industry hire and sell pre-recorded videos and DVDs for personal use. They may also have electronic games for hire, and sell general merchandise, including some food and drinks.
What are performance benchmarks
These benchmarks use information reported on tax returns for the 2019–20 financial year. We update them each year. This is the most current data.
The benchmarks show ranges of business income to business expenses. Use these benchmarks to compare your performance against similar businesses.
Key benchmark range
Total expenses to turnover is the key benchmark range for this industry. It is the most accurate when predicting business turnover.
You should fall within the key benchmark range for your annual turnover. If you fall outside the range for your industry, your business may have room to improve.
Check that you have reported all income and accounted for any trading stock used for private purposes. Some businesses can use accepted amounts as estimates for the value of trading stock used for private purposes.
2019–20 benchmarks
Annual turnover range |
$60,000 – $210,000 |
More than $210,000 |
|---|---|---|
'Total expenses' divided by 'Annual turnover' |
55% to 73% |
77% to 91% |
Average total expenses |
63% |
84% |
Other benchmarks
Not all expenses are reported by every business. Only use this information as a guide if it applies to your business.
Annual turnover range |
$60,000 – $210,000 |
More than $210,000 |
|---|---|---|
'Cost of sales' divided by 'Annual turnover' |
16% to 30% |
26% to 37% |
'Rent' divided by 'Annual turnover' |
13% to 20% |
4% to 10% |
'Motor vehicle expenses' divided by 'Annual turnover' |
4% to 7% |
2% to 3% |
Benchmarks for previous years
You can also download performance benchmarks from previous yearsExternal Link.
Benchmarks for video and other electronic media rental and hiring services.