Drivers for starting a business
The main drivers, or motivators, that lead Indigenous Australians to start a business are to:
- escape from poverty
- provide a better future for their children
- provide for (other) family
- succeed on their own, and
- be self-sufficient.
The desire to escape from poverty is often the result of economic challenges faced by the entrepreneur in childhood, which results in a determination to become self-sufficient18. They are also motivated by a desire to provide a better future for their children, particularly to improve their educational opportunities. In his submission to the Parliamentary inquiry into Indigenous enterprises, McMurray19 states that one driver is the desire for future generations not to have to go through the hardships that the entrepreneur and their predecessors went through.
Entrepreneurs also see business as a means to support other family members, such as parents, brothers and sisters. One successful business owner in the arts industry built a house for his mother and supports a sibling with a medical condition.
This view was supported by Gordon20, an Indigenous business owner, who set up his business not only to make money but to give something back to his community.
Figure 1: A model of successful Indigenous small business owners