Disclaimer
This edited version has been archived due to the length of time since original publication. It should not be regarded as indicative of the ATO's current views. The law may have changed since original publication, and views in the edited version may also be affected by subsequent precedents and new approaches to the application of the law.

You cannot rely on this record in your tax affairs. It is not binding and provides you with no protection (including from any underpaid tax, penalty or interest). In addition, this record is not an authority for the purposes of establishing a reasonably arguable position for you to apply to your own circumstances. For more information on the status of edited versions of private advice and reasons we publish them, see PS LA 2008/4.

Edited version of your written advice

Authorisation Number: 1051281557652

Date of advice: 14 September 2017

Ruling

Subject: Assessability of credit card reward points

Question 1

Are the gift cards redeemed from the reward points acquired under a credit card loyalty program included in the assessable income of the taxpayer?

Answer

No

Question 2

Are the funds received from the sale of gift cards acquired through the redemption of credit card rewards points included in the assessable income of the taxpayer?

Answer

No

Question 3

Are the transactional costs incurred resulting from gift voucher sales acquired through the redemption of credit card rewards points deductible to the taxpayer in accordance with section 8-1 of the Income Tax Assessment Act 1997 (ITAA 1997)?

Answer

No

Question 4

Are the gifts cards received by Company A Directors a fringe benefit per subsection 136(1) of the Fringe Benefits Tax Assessment Act 1986 (FBTAA)?

Answer

No

This ruling applies for the following period:

01 July 2014 – 30 June 2015

The scheme commences on

1 July 2014

Relevant facts and circumstances

X and Y are Directors of Company A.

Company A operates an online business.

Orders can be made online, through its websites or via a call centre. Delivery is Australia wide.

Payment to suppliers is settled by a personal credit card owned by X and Y which is used for business purposes only.

The credit card has a rewards program.

Rewards points are allocated to the credit card.

The rewards points are then redeemed by the cardholders for gift cards from various retailers.

The gift cards are then on sold for cash less certain fees by one of the cardholders.

Relevant legislative provisions

Income tax Assessment Act 1997 section 6-5

Income tax Assessment Act 1997 section 6-10

Income tax Assessment Act 1997 section 6-15

Income tax Assessment Act 1997 section 8-1

Fringe Benefit Tax Administration Act 1986 subsection 136(1)

Question 1

Are the gift cards redeemed from the reward points acquired under a credit card loyalty program included in the assessable income of the taxpayer?

Summary

The gift cards acquired through the redemption of rewards points are not included in the assessable income of the taxpayer under section 6-5 of the ITAA 1997.

Detailed reasoning

Assessable income includes ordinary income and statutory income as stated in subsection 6-1(1) of the ITAA 1997. Subsection 6-5(1) of the ITAA 1997 states your assessable income includes income according to ordinary concepts which is called ordinary income. As a resident for tax purposes, subsection 6-5(2) explains that assessable income includes the ordinary income which is derived, directly or indirectly, from sources inside or outside Australia, during the income year.

Section 6-10 of the ITAA 1997 goes on to describe statutory income as amounts that are not ordinary income but are included in assessable income by another provision.

Practice Statement PS LA 2004/4 (GA) Taxing consumer loyalty program rewards provides guidance about whether rewards are taxable. Taxation does not arise where a program issues loyalty points as the result of meeting certain conditions. However, where loyalty points are redeemed for a reward, which has occurred as part of an income earning activity, taxation may be appropriate. This is the case when the following factors are evident:

Taxation Determination TD 1999/34 (TD 1999/34) is specific to consumer loyalty programs and states that rewards received under consumer loyalty programs which are as a result of private expenditure will not be subject to tax.

Taxation Ruling TR 1999/6: Income tax and fringe benefits tax: flight rewards received under frequent flyer and other similar consumer loyalty programs (TR 1999/6) defines a consumer loyalty program as a marketing tool being operated by (and including) credit card providers. The objective of these schemes is to encourage their customer’s loyalty.

Application to the taxpayer’s circumstances

Although the taxpayer is carrying on a business of online sales, it is the payment of expenses using a private credit card by the cardholders which has enabled the redemption of points for gift cards. The existence of a business relationship between the Company A and the credit card provider is not evident. The taxpayer has not redeemed these points in exchange for gift cards.

Therefore, for these reasons, the value of the gift cards acquired through the redemption of points accumulated under the credit card loyalty program are not assessable income to the taxpayer?

Question 2

Are the funds received from the sale of gift cards acquired through the redemption of credit card rewards points included in the assessable income of the taxpayer?

Summary

The funds received from the sale of gift cards acquired through the redemption of credit card rewards points are not assessable to Company A as they did not participate in their sale.

Detailed Reasoning

Section 6-1 of the ITAA 1997 states that assessable income includes the ordinary and statutory income which is derived, directly or indirectly, from sources inside or outside Australia, during the income year.


Copyright notice

© Australian Taxation Office for the Commonwealth of Australia

You are free to copy, adapt, modify, transmit and distribute material on this website as you wish (but not in any way that suggests the ATO or the Commonwealth endorses you or any of your services or products).