Body by Michael Pty Ltd v Industry Innovation and Science Australia
Judges:J Dunne GM
Court:
MEDIA NEUTRAL CITATION:
[2025] ARTA 44
General Member J Dunne
Glossary
| Abbreviation | Reference |
| 1986 EM | Explanatory Memorandum to the Income Tax Assessment Amendment (Research and Development) Bill 1986 (Cth) |
| 1996 EM | Explanatory Memorandum to the Taxation Laws Amendment Bill (No.3) 1996 (Cth) |
| 2010 EM | Explanatory Memorandum to the Tax Laws Amendment (Research and Development) Bill 2010 and the Income Tax Rates Amendment (Research and Development) Bill 2010 (Cth). |
| ATO | Australian Taxation Office. |
| Application | BBM's R&D registration application to IISA dated 11 February 2020. |
| BBM | Body By Michael Pty Ltd, the Applicant. |
| BBM Articles Submission | The submission entitled "Research Articles Professor V" provided to the Tribunal by BBM after the hearing |
| BBM Closing Submissions | BBM Closing Submissions dated 20 November 2024, including an addendum dated 28 November 2024, and a further addendum dated 13 December 2024. |
| BBM SFIC | BBM Statement of Facts, Issues and Contentions[1]
|
| Expert Report | The report of Professor Corneel Vandelanotte dated 23 August 2024. |
| Frascati Manual | OECD (2015), Frascati Manual 2015: Guidelines for Collecting and Reporting Data on Research and Experimental Development, The Measurement of Scientific, Technological and Innovation Activities OECD Publishing, Paris. |
| Income year, 2019 income year, or 2019 year | Refers to the year ended 30 June 2019, the income year in dispute. |
| individual mix argument | Refers to the personalisation or individualisation of the six pillars for each participant in BBM's program |
| IISA | Industry Innovation and Science Australia, the Respondent. |
| IISA Closing Submissions | IISA Closing Submissions dated 28 November 2024. |
| IISA SFIC | IISA Statement of Facts, Issues and Contentions dated 20 September 2024. |
| IR&D Act | Industry Research and Development Act 1986 (Cth) |
| ITAA 1997 | Income Tax Assessment Act 1997 (Cth) |
| R&D | Research and development |
| Six pillars | BBM's program involving movement, hydration, mindfulness, nutrition, sleep, breathing. |
| Social sciences exclusion | Paragraph 355-25(2)(d) of the ITAA 1997. |
Issues
1. BBM has sought a review in this Tribunal[2]
2. IISA's internal review decision was made under section 30D of the IR&D Act and confirmed its earlier finding under section 27J of the IR&D Act. That finding was that BBM's "Activity 1"[4]
3. The issues that the Tribunal is required to consider are:
- (a) Whether Activity 1 or any part of BBM's activities met the definition of core R&D activities as defined in subsection 355-25(1) of the ITAA 1997.
- (b) Whether Activity 1 was excluded from the definition of core R&D activities by virtue of paragraph (d) of subsection 355-25(2) of the ITAA 1997.
- (c) If the answer to paragraph 3(a) is yes in relation to any part of BBM's activities, whether the remainder of Activity 1 met the definition of supporting R&D activities in section 355-25(1) of the ITAA 1997.
4. For the detailed reasons outlined below, the answer to each of the questions in paragraphs 3(a) and 3(b) is no. This means the question in paragraph 3(c) is not relevant. The consequence is that IISA's decision that paragraph 355-25(2)(d) of the ITAA 1997 applies is set aside and IISA's decision is otherwise affirmed.
Background
Timeline of events
5. On 11 February 2020 BBM applied to IISA to register its activities in its project entitled "BBM stress release system (new innovated services)."[5]
6. A Notice of Registration was issued by IISA on 11 February 2020.[6]
7. On 16 September 2021 IISA notified BBM that its registration had been selected for examination.[7]
8. Between September 2021 and November 2021, BBM provided IISA a presentation[8]
9. On 4 November 2021 BBM responded to IISA's Statement of Issues by inserting written replies in red font and embedding that in IISA's original Statement of Issues.[13]
10. Between November 2021 and April 2022 further information was provided by BBM to IISA[14]
11. On 12 April 2022 IISA issued its finding to BBM under section 27J of the IR&D Act. The certificate of finding is dated 7 April 2022.[17]
- (a) Was not an experimental activity whose outcome cannot be known or determined in advance on the basis of current knowledge, information and experience;[19]
The reasoning for this was a conclusion that all of the outcomes could “ be predetermined on the basis of knowledge, information or experience available in the medical/health sciences field when the Activity began in 2018 .” T41, 772. - (b) Did not involve a systematic progression of work, based on principles of established science, proceeding from hypothesis to experiment, observation and evaluation and leading to logical conclusions;[20]
IISA stated that the company did not provide evidence that it held a hypothesis at the beginning of the activity nor that the hypothesis was tested, T41, 772. - (c) Was carried out for the purpose of generating new knowledge; and
- (d) Did not fall within any of the legislative exclusions in subsection 355-25(2) of the ITAA.
12. BBM applied for an internal review of that finding under section 30C of the IR&D Act on 5 May 2022.[21]
13. Between May and December 2022, BBM and IISA engaged in both correspondence and meetings, and BBM provided more information to IISA.[22]
14. On 26 April 2023, IISA issued its final internal review decision under section 30D of the IR&D Act. That decision confirmed that Activity 1 was not a core R&D activity.[24]
- (a) Was not an experimental activity whose outcome cannot be known or determined in advance on the basis of current knowledge, information and experience;[25]
The reasoning for this was a conclusion that all of the outcomes could “ be predetermined on the basis of knowledge, information or experience available in the medical/health sciences field when the Activity began in 2018. ” T1, 10. - (b) Did not involve a systematic progression of work, based on principles of established science, proceeding from hypothesis to experiment, observation and evaluation and leading to logical conclusions;[26]
IISA stated that the company did not provide evidence that it held a hypothesis at the beginning of the activity nor that the hypothesis was tested – T1, 10. and - (c) Was carried out for the purpose of generating new knowledge.[27]
T1, 10.
15. However, the internal review decision differed from the original finding in determining that, based on the evidence, Activity 1 "appears to" fall within paragraph 355-25(2)(d) of the ITAA 1997 the "social sciences exclusion" in any event, and Activity 1 is excluded from being an "eligible core activity" as a consequence.[28]
16. It is notable that IISA took a different view before the Tribunal from both its finding and its internal review decision on whether BBM's activity was carried out for the purpose of generating "new knowledge."[29]
17. On 22 May 2023, BBM applied for a review of the internal review decision in this Tribunal.[31]
The Evidence Before The Tribunal
The evidence for BBM - the registration application
18. In its Application[32]
The objective of this project is an experiment with a mental health treatment, which will include the creation and development of several equipment prototypes and laboratories, so we can acquire information during our research. Our initial product will be a tool system and an [sic] mobile App (Body by Michael). Our brains and bodies are bombarded by our environment. Gravity, temperature, touch, light, smells and sounds constantly pull on our muscles nervous system and senses. Not to mention the stresses of work, deadlines, relationships and finances. The mental and spiritual benefits of the program can range from a greater sense of peacefulness to profound and life-changing experiences. As lives become busier, more complicated and open to distractions, our program will become increasingly popular as people turn to simple non-invasive ways to relax and keep stress levels down, which will be complemented with exercise and diet, which will provide the correct energies. This project is unique in Australia, therefore there is no information where we can base our conclusion on. We do not know if the project will work or not, however if it does there will be the opportunity to open many markets for our organization [sic], which will convert into more employment. Experimentations have given important data, so our project is covering a significant amount of knowledge gap which did not exist. before. examining the preventative health care benefits of our program therapy found that stress, depression and anxiety were significantly decreased whereas optimism and sleep quality [sic]. There was also a significant correlation between mindfulness in daily life. However, they are not sharing enough information, therefore we must do our own research. [W]ith commitment, our project can open new roads to recovery for conditions including: anxiety, depression, insomnia, addiction etc. As well as pain associated with fibromyalgia, chronic fatigue and emotional injury. While the benefits of our project differ from person to person, most people feel 'good' after getting out. This project has enough potential to change Australia, as attacking our high levels of stress. All contestants will be using the Body by Michael BBM app - as an accountability and educational tool. This contains a wealth of information including exercise programs, recipes, breathing techniques. The contestants will initially sit a mental, physical and emotional type test (what ever [sic] that would be called) where they workout [sic] and highlight what are high, medium and low priority as every individual will have their own skill sets to learn that'll help improve the life and what [sic] relevant to their needs and wants.
19. The Application also stated that new knowledge was intended to be produced and that the outcome of the core activities in the project could not have been known or determined in advance on the basis of current knowledge, information or experience:
In Australia is completely new [sic]. As there is no project like ours efficient and highly automated [sic], has never been attempted in our country. During our tests and experimentations processes, significant amount of data has been obtained so we can analyse it and convert it into new knowledge. Trial and error have been an important practice for our company. There are no manuals or internet resources for a lot of the tests we're doing in our factory and the technology integration we're attempting. Examples of these 'unknowns' are:
- • Our touchscreen has been custom made and programmed to control the functions of our projects. Again, this is a brand-new system, so testing will be required several experimentations [sic].
- • Our Systems are custom made and unique to our requirements. Because there is no precedent for the type of project we're making at times we've run into unforeseen problems (despite the amount of research we've put in).
- • As we are doing several experimentations we are acquiring new data which will cover into more knowledge and better understanding for our project, which also will allow us to add more functions and discover more applications to our project.
The project will have a … control centre and will be programmed to control much of its automated processes. Developing a touchscreen which can be used remotely (e.g., at a reception area) to control the day to day running of the program and functions, such as starting and stopping a session. Radio or cabling connectivity from the touchscreen to control box (whether we use radio or cabling will depend on the premises). This will allow the touchscreen to 'speak' with the control box. The software, programming and user interface of the touchscreen have all been custom made for our company. We have lent [sic] heavily on our expertise for this project and so far, we are very happy with the results. Once we start testing the system, we may discover that certain functions are not working correctly, or the connectivity between the touchscreen and the control box may falter. Luckily, we will have expert assistance and guidance through every step of the process. There are … many variables that can make the project fail, therefore it is impossible to predict the outcome, the only way to know if the project will work or not it is by doing it and wait until there is enough data to base our conclusion on and see if our theories and hypothesis can be confirmed.
20. When setting out the details of its core activities in its Application, BBM said it had spent $134,469 on core activities and described "Core Activity 1" as 'Systematic tests and experimentations' to be carried out between July 2018 and December 2022 and described as:
We are developing a system that allow us to make our systematic experimentations, also as part of our project is the need for much information before we will know if project will work out or not, as we mention before. We are still doing many tests and experimenting in many parts of the project, as well as production tests [sic] runs.
21. In its Application, BBM focused on the Body by Michael app, "tool system", "equipment prototypes" and the touchscreen as a means to collect data.[33]
The evidence for BBM - the examination period
22. During the examination period,[35]
23. The additional material provided during the examination period (in summary) was:
- (a) On 16 September and 17 September 2021[37]
T8, T10. BBM explained to IISA (by phone), and on 21 September 2021[38]T11. by email, that Mr Abdallah (for BBM) had been appointed as a health and vitality ambassador for AIA (the health insurance firm). Mr Abdallah explained that he intended to use this role to promote the BBM project. Mr Abdallah's presentation in the AIA role was provided to IISA on 19 October 2021.[39]T15. - (b) In terms of the preparation of BBM's Application, Mr Abdallah explained that he worked with varying parties and a bookkeeper had identified the R&D program to Mr Abdallah and he then wrote and filed the Application personally.
- (c) On 19 October 2021 Mr Abdallah emailed IISA[40]
T14. explaining that the content of the book 'Project You'[41]T16. was directly linked to the research in the BBM project. BBM advised that the book demonstrated how the six pillars feed into each other, and that for users of the six pillars to have the "most comprehensive program" "each [of the six pillars] is equally important in the conclusion and outcome." BBM was creating an "Academy" at that stage and the plan was to have 5000 global coaches promoting the program.[42]The Academy curriculum is also mentioned at T55, 850, and T1, 24. All of this was said to have been possible because of BBM's R&D. Mr Abdallah also advised IISA of the variety of BBM clients that had been assisted by the BBM program.[43]For instance, T18, 627, an ice addict and additional clients following a TV spot. Also referred to at T24, 648 was a formerly suicidal client, and at T25, 652, 653, other clients/participants are referred to, such as one on the autism spectrum, and another with a very stressful job. At T51, 826 further clients are referred to. The transcript also refers to clients e.g., 35, [20], [40]. The point made by BBM was that its project was designed to assist people with an array of differing needs. - (d) On 4 November 2021[44]
T20. Mr Abdallah for BBM responded to the questions asked by IISA by embedding answers in IISA's Statement of Issues.[45]T7. The following sets out IISA's issues and BBM's response (in summary):- (i) IISA stated that BBM had not described an experiment, nor how the outcomes of any such experiment cannot be known or determined in advance on the basis of current knowledge, information or experience. In response, BBM stated it was only focused on R&D and carried out experiments "to obtain or acquire enough information to create a brand-new science backed product" to offer to consumers. It was explained that BBM did not have anything to trade with and was six months away from a "genuine impactful launch." BBM cross-referred to its other answers and the documents already provided on the issue of whether the outcome could be known in advance.
- (ii) IISA stated that BBM had not described "a systematic progression of work, proceeding from hypotheses to experimentation, observation and analysis to arrive at logical conclusions regarding the validity of stated hypotheses." In response BBM stated that the book 'Project You'[46]
T16. represented some of the fruits of the R&D (while not written with scientific facts outlined in technical detail as that may scare readers). BBM again referred to the "Academy" it was looking to create and commented in terms of systemic progression of work that "Through systematic tests and experiments of each pillar, the need to improve another component continued to expose itself, for example when we focused on nutrition; one of the issues, we were combatting was stomach bloating, pains, discomfort etc so we began to strip back the diet and then began to reintroduce food groups in stages. The response was relatively the same until we tied it in with breath work and the way the subjects were able to eliminate bloating was mind blowing - we discovered that breath work was able to improve blood pH around food and therefore improved digestion." Further examples were also given relating to the relationship between sleep, breath, movement and nutrition. BBM then concluded, "Tying in combinations of pillars is where the magic began to happen and eventually the hypothesis, that all 6 Pillars were equally important in creating the most comprehensive 'Whole-istic' and complete mental, physical and emotional health and well-being program. The next step was to identify the perfect program from the 6 Pillars that then can be commercialised and utilised by all walks of life." - (iii) IISA stated that BBM's hypotheses did not identify technical knowledge gaps with "causal relationships between technical variables, which directed claimed experimental activities." Although the Tribunal recognises that this is in IISA's R&D Tax Incentive Guide to Interpretation,[47]
T9, 156. this is not the statutory test.[48]There is IISA is encouraged to consider the scientific method taking into account that the R&D regime is about industry R&D, and applicants like BBM are small businesses. BBM stated that the hypothesis could not identify the gaps in technical knowledge until the R&D began and noted that while the market was saturated with theories based on some of the six pillars individually, there was no concept that had the six-pillar process integrated in the manner that BBM did. The point was that taking a "one or two-dimensional health program" was flawed.some correlation to [2.11] of the 2010 EM but this wording still is not accurate even to that comment. - (iv) IISA stated that BBM had not described experimental activities carried out for the purpose of "generating new scientific or technical knowledge based on the principles of established science." The Tribunal comments that once again, this is not the statutory test. Section 355-25 of the ITAA 1997 does not require "new scientific or technical knowledge", merely "new knowledge." Nor does the definition require that new knowledge to be "based on the principles of established science." Rather, it is the work that is based on principles of established science. It is important to always state the statutory test and formulate questions against that test correctly. The Tribunal reminds IISA that where parties are unrepresented small businesses, it is even more important to be precise. In any event, BBM stated that the initial premise of the R&D was to "help combat the epidemic of mental health disorder[s]" and the "systematic testing" "revealed that collectively … implementing the [six] pillars … were measurable and [the results] felt almost immediately." BBM also emphasised that its testing was "to obtain data that did not exist before " and "To [be] able to acquire new knowledge."
- (v) In its response BBM also referred to the app as being "the most unique UI/UX experience."
- (e) On 5 November 2021 IISA and Mr Abdallah for BBM had a further teleconference (recorded in an IISA file note).[49]
T24. BBM was asked about "study subject categories" which BBM had stated were both information services and health services. BBM was asked about the app. Mr Abdallah explained that the app was a tool to collect data and was adapted using Sri Lankan software in order to merge together elements of the six pillars quickly - for example, physiological tests and nutrition journals. - (f) In the same call, in terms of the six pillars, IISA stated its understanding was that "examples of outcomes" from BBM's activities were:
- (i) "Nutrition did not improve until it was accompanied with breath work.
- (ii) Increased movement encouraged food nutrient assimilation
- (iii) Breath control assists anxiety
- (iv) Bad sleep causes people to make bad food choices
and these ultimately pointed to an outcome that all six pillars were equally important."
- (g) The file note of the call indicates that Mr Abdallah said that was "basically the sum of it" and noted all six pillars need to be incorporated for a complete structure and the next phase was to determine the impact on "different types of persons." Mr Abdallah also noted that as the BBM program progressed "new layers emerged" and this required adaptation to each individual person. BBM was asked to provide evidence to demonstrate that its program was not achieved by other existing programs and indicated it would provide evidence of its experiments to IISA as it had given such evidence to the ATO.
- (h) On 14 November 2021 BBM provided additional material by email following the 5 November 2021 call.[50]
T25. In that email, Mr Abdallah stated that the program was "one that encompasses mental, physical, emotional, and nutritional health systematically" and it was a "complete and comprehensive program… by taking existing information, exposing the gaps, and then creating brand new knowledge. " Pictures were attached of what was described as "the new private new lab/facility[51]T25, 662 and T4 (see [19] above) refer to the facility as a “factory.” that we built (which I have attached the actual build of the facility, from being an empty place of 4 walls with upstairs testing rooms and downstairs function and recovery area), as the intent was to create secure and private environment that would allow the participants the comfort, not something that was invasive or intimidating to them." It was emphasised that the facility was not open to the public and was "[p]urely set up to create brand new knowledge."[52]T25, 652 and T25, 662. BBM also stated that the facility is no longer used, and it was only used as part of the R&D "to develop new knowledge".[53]T25, 662. The Tribunal notes that in its response to the draft internal review decision (see T1, 24) BBM confused the use of the facility in carrying out BBM’s “core activity” in its R&D project withthe creation of the facility. IISA was saying the facility was notcreated in the 2019 year so the pictures showing that creation are not relevant to the 2019 year. - (i) BBM also described the steps it had undertaken: "The systematic steps used were followed this basic format 1. Identify the research needed to close the gaps between the programs and the outcomes in areas that exposed alarming statistics; i.e., obesity, mental health disorders etc; 2. Identify inclusion and exclusion criteria's [sic] 3. Cross reference any research consistent with existing theories and then identify potential gaps based on other theories that could help elevate the one being looked at 4. Then identify new inclusions based on objective criteria's [sic] (as in what was being tested and the necessary changes it would expose); 5. Extract newfound data revealed; 6. Evaluate the risk and influence of biases; 7. Assess results and quality of evidence." BBM then gave several examples of how the work and research would be undertaken (in nutrition, movement, and breathing for example) and outlined an array of tests it undertook.[54]
T25, 655. These included static posture assessment, physiological load test, food log journals, nutrition and lifestyle assessments, abdominal wall function, and occasionally blood and saliva tests. The latter tests were also discussed in evidence before the Tribunal – Transcript 42, [1]–[21]. Mr Abdallah also gave evidence that there was weekly feedback of individual outcomes and biometric data taken weekly – Transcript 42, [35], [30]. In cross-examination Mr Abdallah conceded BBM had not advised IISA of some of these tests previously – Transcript 61, [20], [41]. It was conceded by Mr Abdallah in cross-examination by Ms Smith that some of this material had intentionally not been provided to IISA due to concerns that IISA predetermined its decision.[55]Cross-examination of Mr Abdallah, Transcript 61, [20], [47]. That attitude to IISA is not encouraged by the Tribunal. - (j) Taking the breathing example, BBM specified how taking into account the different pillars in its program demonstrated that (for example) the rib cage can be prevented from expanding due to muscle strain or back pain or hormonal problems or other physiological or mental challenges. BBM also said that its research had showed that shallow breathing caused participants to crave stimulants such as coffee or sugar. BBM noted this was backed by medical research. Ultimately BBM stated that the breathing pillar needed to be addressed alongside other pillars to devise a program suitable for the individual to sustain their progress. BBM pointed out that existing nutrition programs and apps do not emphasise the importance of breathing or movement. BBM also noted that hormonal issues and problems with mental and physical health can arise from poor nutrition and people need to be educated on eating for vitality.[56]
T25, 661. - (k) In terms of gym workouts, BBM made a number of submissions describing the use of two types of muscle groups and the differences between them and noted that breath work and nutrition work alongside movement as important factors for how these muscle groups work. BBM described its points of difference as "[W]e progressively develop the coherence between the important interplay of the two systems whilst combatting the effects on posture that were causes by stresses, faulty breathing, and a sedentary lifestyle. Therefore, the information conclusion associated with movement was that a significant improvement was need[ed] in the overall health and well-being of the individual rather than just an exercise program."[57]
T25, 660. - (l) BBM then concluded saying that in the income year "The first step was to establish the gaps and what was needed to create the most complete and comprehensive program, which we feel like we accomplished in the [year] 2018/19. The next step was how was that going to look like for any individual that wanted to adopt this philosophy/theory? The conclusive outcome was to improve anyone's mental, physical, and emotional health and that the 6 Pillars are all needed to be incorporated as they all feed into each other."
- (m) IISA asked further questions by email dated 16 November 2021[58]
T28. particularly requesting information that related to the income year and requesting contemporaneous records. BBM replied by email dated 23 November 2021.[59]T30. In summary:- (i) BBM stated that "hundreds of tests" were conducted in the income year. BBM said "over the space of that year we had 3 males and 4 woman [sic] who followed an unbiased controlled systematic process to help expose gaps in the information conclusion and in turn helped form the basis of the 6 Pillar system."
- (ii) "The data extraction and monitoring of the participant's experiments were at times done in controlled groups either as a collective group and at other times separated in groups of gender or age. The metrics and data extracted would then help determine what else was necessary to be tested or what was deemed to be a waste of time."
- (iii) "[In the income year] our initial focus was to test existing information about mental health issues and what the best possible program would look like. Because of the systematic experiments and the direction they took us in, the conclusion ended up being that all 6 Pillars were by far the most impactful way to improve mental health problems almost immediately. … [T]he newfound 6 Pillar system was found to be equally impactful in improving physical and emotional health as well, which allowed the program to go from being about 'mental health' to now a complete and comprehensive mental, physical and emotional health, and well-being program. Therefore, our hypothesis could not be predetermined."[60]
In cross-examination, Mr Abdallah clarified that what he meant was what the outcome of the hypothesis could be and whether it was correct could not be predetermined – Transcript 51 [1], [15]. - (iv) In response to questions about contemporaneous records, BBM explained that it was "4 years on" and records such as those on the app had been "extracted and reframed" into a new app. BBM explained, "[a] copy of the old records was not necessary to keep as we had already moved into the next phase of how the metric will look after the 6 Pillars were formed" and "handwritten documents would be difficult to place in order as they are bundled in groups in our shared storage unit, not to mention how hard it would be to interpret the information because of how it was written, kind of like shorthand."
- (v) When responding to questions about the method the experiments took, and inclusion and exclusion criteria, BBM stated it focused on "control group testing as this was a program of complete awareness [as to] how the body and the mind was responding."[61]
In evidence before the Tribunal, Mr Abdallah said that refinements were made over time as control group testing did not work -Transcript 38, [39]. BBM also stated that it would "test and retest after modifications were implemented" tracking the metrics and results. An example was given of a calorie-controlled diet tested on its own first, then with various amounts of sleep to see differences in effectiveness. Other pillars were then added as well. BBM stated "the experiments were the basis of exposing flaws and gaps. In turn the results of those experiments determined the next needed experiment that would potentially improve the results. This usually incorporated a systematic test of two or more pillars into those experiments, which provided new results that were cross referenced with the previous results." - (vi) Further expansion on the steps referred to in BBM's 14 November 2021 response[62]
See [23(i)] of these reasons and T25. was given as well as further examples of those steps. The conclusion was that "Through these steps the information conclusion was that individually each theory or pillar was moderate at best in its effectiveness but collectively was exceptional in outcome and effectiveness." - (vii) In response to questions relating to the manner in which data was extracted, BBM said it extracted data both digitally via the app and through reports, assessments and books. BBM also referred to the previous information provided about tests it undertook.[63]
See footnote 54 of these reasons and T25, 655. In responding to questions about bias, BBM submitted both it and the participants in its project were interviewed face to face and were completely neutral and objective, without influences or agendas. BBM referred to prior information provided to IISA when asked about whether data or statistical analysis was done of the quality of the evidence.
- (n) On 30 November 2021, IISA asked for confirmation that the material given was what was being relied upon by BBM, noting earlier statements given by BBM that particular material could be available (especially data).[64]
T31. In response BBM referred to IISA's R&D Tax Incentive Guide to Interpretation[65]T9. where contemporaneous documents are described as one form of evidence. BBM indicated it would be difficult and take time to locate all of the "metadata" as it is "bundled all over the place in the joint storage unit" and requested further time. BBM submitted what it had provided was sufficient.[66]T31, 694. - (o) Subsequently by email dated 5 December 2021,[67]
T32. BBM provided a folder of material,[68]This material is comprised of what appears to be exercise programs and a document showing various assessments undertaken (e.g., length/tension assessment and physiological load assessment). See T32, 699 to T32, 707. Examples of journals (which deal with matters such as mood, and nutrition) are included at T57, 856 to T57, 864. and confirmed that "due to the limited budget, we had to move on swiftly in order to launch for the post pandemic aftermath and the software/database in the app used at the time has now been completely overhauled and the platform completely upgraded to suit a bandwidth capable of a global capacity. Retrieving any information that can be used here would be impossible now." BBM also confirmed that the photographs of the facility did not relate to the income year but was part of demonstrating the process undertaken by BBM on the project. The facility was used for the R&D in the income year. BBM submitted that the project had evolved and was adversely impacted by the pandemic. BBM also supplied further material related to Mr Abdallah's appearances on television.[69]T33. - (p) More information was sought by IISA,[70]
T33, 709. as the facility was said by BBM to have been improved in the 2019 income year. In evidence before the Tribunal Mr Abdallah specified certain improvements, although it is not particularly clear what he referred to was done in the 2019 year.[71]Transcript 42, [30], [45] refers to the inclusion of a vibrosaun and hyperbaric chambers. There is also material on the Tribunal Book[72]Tribunal Book A3, 311-312. where BBM submitted that it developed "persona testing rooms" which were "designed to isolate specific variables and measure their effects on participants." BBM stated "Northern Hire's work in building these rooms facilitated a structured approach to our research, ensuring that each health pillar could be evaluated independently before testing the integrated approach in later phases. This methodical setup was vital for generating new insights and developing a personalised health algorithm, aligning with our research objectives and the guidelines of the R&D Tax Incentive Program." In the Tribunal Book assertions are made about the "introduction" of new rooms and assertions made about the benefits being a more holistic approach.[73]Tribunal Book A3, 318. - (q) In later material provided to the Tribunal, there are diagrams of the floor plan design[74]
Tribunal Book A2, 12-13. which show exactly the same rooms in each phase of BBM's project, other than that two of them have been renamed in the integrated phase. The "medical and therapeutic assessment room" in the isolated phase becomes the "hyperbaric chambers testing room" in the integrated phase, and the "onboarding room" in the isolated phase becomes the "vibrosaun testing room" in the integrated phase. Otherwise, there is a reorganisation of the gym area.[75]While BBM refers to this as a “ It is very hard to see from this material what exactly is a "persona testing room" or its significance, if any. I also cannot see what exactly was constructed by Northern Hire in 2019, given the rooms seem the same and the diagrams reflect configuration is the same before and after. From the material the "persona testing rooms" merely enable individual assessment[76]central mobility integration area ”(Tribunal Book A3, 320) it is very hard to see the substance of what BBM is claiming here given it is merely moving gym equipment into one space.Tribunal Book A3, 320 “ and there seems nothing ground-breaking about moving from one room to another. BBM also says there were "environmental enhancements"[77]Experiments were conducted in isolated rooms and sections with a focus on individual health components. For example, participants would engage in physical activities in one room or area and then move to another room for mindfulness exercises.” Tribunal Book A3, 319 – these seem to be focused on lighting and sound. but these again seem insubstantial in nature (e.g., noise/music and light which can be easily adjusted). For those reasons I do not take activities relating to "persona rooms" into account further in this decision as the evidence is that such activities were insubstantial. - (r) IISA also obtained material from the ATO which included invoices for BBM's expenses.[78]
T40.
The evidence for BBM - the internal review period
24. Following the finding being issued,[79]
- (a) At a meeting with IISA on 20 July 2022, IISA's file note[81]
T51. records that BBM suggested it was trying to tidy up its R&D application and described its process as the following: "The core process about this is to improve your health and wellbeing through the 6 pillars. If I was to ask you what your definition of health is, everyone would have a different one. The dictionary definition means to be complete and to be whole. This will answer question two too. The purpose of the R&D is to improve your health. We need to focus on all of the individual pillars but as a collective." Examples were also provided in that discuss as to how BBM's model had helped people. - (b) On 28 July 2022 IISA made a written request for information.[82]
T52. BBM responded to that request on 31 August 2022.[83]T55. - (c) In its 31 August 2022 response BBM stated that:
- (i) In terms of the core activity, it was "The conclusive result in each of the '6 Pillars', is that they feed into each other. That individually 'The Pillar' will have some impact, but as a collective will create the most profound transformational outcomes in whatever the individuals' goals are - whether it be improving physical appearance, physical ailment, mental and emotional health disorder etc, etc."
- (ii) In terms of the existing knowledge the difference was that "Existing information is quite linear and primarily focuses on the individual topic, therefore can be restricted, and limited in [its] information conclusion." An analogy was given to studying a part of the human body, while ignoring how that part impacted the whole body. BBM said that the app's user experience was a "unique and individualised process" and would make the "relevant adjustments needed to achieve an improved sense of health and wellbeing."
- (iii) When asked whether the program was more than an amalgam of existing knowledge, BBM submitted "An amalgam would simply be a cut and paste process of 'hey, this worked for someone else, so you try it'. Through the extensive research and development, we were able to work out which would be the most important Pillar combination structures - and at what the ratio of importance was needed to create the most comprehensive transformational program. The brilliance and biggest point of difference is in the User Experience and how it's individualised to suits the needs and requirements of the person utilising any one of our eco system verticals - in particular, the App. … the best thing is it will continue to adapt to the changes the subscriber/user."
- (iv) BBM confirmed that in broad terms the hypothesis being tested was "to expose flaws in existing information and create 'brand new' and conclusive knowledge."[84]
T55, 845. BBM also confirmed it had six participants in its project - three males and three females of varying ages, backgrounds and health needs. BBM stated that one of the matters that was revealed by its research is that participants made preconceived assumptions about what they needed help with when the reality was it was one or more of the other pillars that needed attention. For each participant the process involved determining which criteria were high priority, medium priority and low priority. - (v) Inclusion and exclusion criteria and new exclusions based on objective criteria were each asked about. BBM did not directly respond to these questions. BBM again focused on the outcomes of its program and how the six pillars were shown to be important, and the "direction or shift" was determined for each "persona/profile."[85]
T55, 846. When asked about any other research considered, chapter 8 of 'Project You'[86]T16. was referred to by BBM as an example when considering the nutrition pillar. On pages 236-238 of 'Project You' studies are referred to about diet.[87]Referenced there are Biochemist Roger William and his book ‘ BBM's submissions focused on the positive outcomes of its program. BBM later confirmed that the 'Project You' book did not include the experimental process but explained the core six pillars.[88]Biochemical Individuality ’ (no reference details are cited), a book ‘Nutrition and Physical Degeneration ’ from the 1930s and a book ‘Metabolic Type Diet ’ (no authors or reference details cited) and Weston A Price is referred to as undertaking extensive research in South America (no reference details are cited).T55, 850. - (vi) In terms of data, BBM stated it extracted data and that formed "the basis for our 'questionnaire system' that would help identify the best combination variations in each of the 6 pillars" for each person. In terms of the experimental process adopted, BBM also focused on data[89]
T55, 848. and included a presentation it said was provided to "some of the board of directors."[90]In Mr Abdallah’s evidence he referred to a board of directors that included the CEO of Go Latitude and Nick Bell who was on Shark Tank. Transcript 37, [37], [40]. The evidence before the Tribunal does not set out the composition of the BBM board, and the material is contradictory with Mr Abdallah stating in evidence that he was the director of BBM (Transcript 38, [16]). This point is of little significance to the matter before the Tribunal but reflects the confusing nature of the evidence at times. BBM submitted "The data we acquired was entered into the software/app - that has since formed the basis of the questionnaire and user experience of the App that is currently being created.… [T]he complete list of questions and the [complexity] of the App's UX [or] UI is not shown in this presentation …. [which] only focuses on the onboarding and the 'My Project' section of the App and the only way the 'user' can unlock their 'unique and [individual] journey' and enjoy the user experience is by answering the questions in each of the pillars. Again, the only way we have been able to identify and create this unique 'User Experience' (UX) was based on the R&D experimental outcomes and the data input into that software." BBM also noted that journals for each of its participants were maintained by them and also formed useful data. Examples of those journals were provided to IISA on 9 September 2022.[91]T57. - (vii) BBM was asked about its evaluation of the risk and influence of biases. In response BBM described this as an "essential step in being able to extract data that was neutral and not at risk of being influenced by preferences or subjective biases." BBM did not specify the process undertaken and again focused on the outcomes of its program giving a nutrition example.
- (viii) When asked about the assessment of results and the quality of evidence, BBM said this was important "to identify anything else that needed to be implemented or incorporated to best achieve the desired outcome." BBM gave an example related to obesity, where an outcome may not have been achieved, identifying the need for other pillars to be prioritised.
- (ix) Finally, BBM was asked to what extent the project related to "the mental function and behaviour of individuals." The Tribunal notes that this question appears to relate to the potential application of paragraph 355-25(2)(d) of the ITAA 1997 by IISA. Paragraph 355-25(2)(d) excludes from core R&D activities "research in social sciences, arts or humanities." While question 10 of IISA's 28 July 2022 request for information refers to the relevant provision by number and paragraph, nothing tells BBM what this provision is about. BBM was an unrepresented party. The Tribunal encourages IISA to always fairly outline what its questions relate to. BBM, again, thought that describing the project outcomes for participants was the answer to the question being asked - noting "it's all mental … we are as much physical as we are mental, as we are emotional and … there can be no isolated existence of one without the other … they are all equally important and that if one lacks then the rest will lack."
- (d) On 7 September 2022, IISA asked some further questions relating to the BBM app explaining that it wanted to "better understand how this app fits into the overall project/activity … or whether it in fact should be classified as a separate activity."[92]
T56. BBM provided more information in its response on 9 September 2022.[93]T57. - (e) BBM stated that the app was "the centrepiece of focus of the unique, intuitive and individualised experience - as highlighted in the previous answers and video submitted" and the app activity occurred in 2019, 2020 and 2021. BBM also said that "all the systematic experimental successes and failures of experimental hypothesis led to the completely unique and intuitive 'User Interface and User experience' of the App highlighted in the most recent response submitted to you."
- (f) Later responses again focus on the overall program and not the app. The Tribunal believes that BBM's responses misunderstood the question. BBM was focused on the outcome of its overall program, saying that data from the app was used throughout the overall project. But IISA was focused on the development of the app in isolation; as IISA said "whether it should be classified as a separate activity." BBM did say that its explanations did not focus on the app being "the primary point in the explanations of the experiments."
- (g) But then, in submissions responding to the IISA draft internal review decision dated 7 December 2022,[94]
T58. BBM focused on the algorithm and the app[95]T1, 22, and particularly T1, 25 “ and submitted:The algorithm created allows the program to change – the algorithm is reliant on the transparency of each individual’s data input (through the App’s onboarding process and the unlocking of the Pillars) to be able to populate the most accurate and tailor, made individualised program. Unique to that person’s circumstance and/or requirements .” It is noted that BBM’s submissions appear at T59 as well. To avoid repetition, the T1 references are referred to by the Tribunal instead of T59.- (i) The app "set[s] us apart from the rest of the world",[96]
T1, 26. as the app "populate[s] the unique delivery of the [overall] program via the data entry process of the individual [which was] pivotal in the creation of the overall A.I. process." - (ii) BBM had researched and tested every popular and successful app in the world that had one or two of the pillars in it and could "easily say that we are the first in the world to pioneer such detailed and intuitively personalised program; this isn't a cut and paste generic program like all the market is saturated with - we have a major point of difference. Again, for the sake of consistency and fairness to the work carried out in 2018/19 and the outcome conclusions in creating this algorithm, if you were to research the market, you should research and make the comparisons to the market in the years 2018/19."[97]
T1, 26. - (iii) "[T]he App is the [centrepiece] of all that has been created. If we can please keep our focus on the App then I believe it will eliminate any confusion as the other verticals are all delivered differently and do not truly represent the outcomes of the R&D as well as the App does."[98]
T1, 24. - (iv) "Lastly, we are also the first to pioneer a continuous data collecting process in the App that will effectively continue to teach us more and more about each personas allowing us to continue to evolve and set brand new standards, knowledge, and breakthroughs."[99]
T1, 26. - (v) But BBM also noted, "The development of the App could not be a standalone activity as the systematic experiments and the App feed into each other otherwise 'what are we developing exactly?'"[100]
T1, 29.
- (i) The app "set[s] us apart from the rest of the world",[96]
25. BBM further explained its position[101]
- (a) BBM objected to the draft internal review decision, stating it was "subjective and vague at best, in clearly proving and providing the reasons for the draft outcome."
- (b) BBM explained that "the initial experiment ideal was … continually developing as the outcomes in the R&D Experimental process ended up exploiting flaws in the current understanding and information conclusions. [This meant that the process] progressively evolved into something that has become more than initially intended."
- (c) BBM provided a "sequence example of the systematic experiments" and noted that "the hypothesis could not be predetermined and therefore the information conclusion would guide us into what became the 6 pillar concept, but started off as an app to help mental health."
- (d) BBM then provided a series of attachments that set out the hypothesis, materials and procedure for each of the steps and issues it had advised IISA about in prior submissions.[103]
T1, 33 to T1, 56. The Tribunal understands that BBM engaged KPMG to prepare this material. That material had the apparent intention of putting prior submissions into a format that IISA was more comfortable and familiar with. - (e) BBM also disputed the application of paragraph 355-25(2)(d) of the ITAA 1997.[104]
This was also disputed in Mr Abdallah’s evidence – Transcript 42, [13], [42]. Those submissions are outlined particularly in the BBM SFIC at [107]-[114]. In essence, the submissions dispute that social science includes its research which it describes as "biomedical" or "medical" in nature. - 26. The final internal review decision was issued on 26 April 2023.[105]
T1, 9. It confirmed the draft decision.
The evidence for BBM - further documentary evidence filed at the Tribunal
27. BBM's evidence was supplemented before the Tribunal by the following documents:
- (a) Miscellaneous material:
- (i) Provided to the Tribunal[106]
Each document mentioned was also copied to IISA. on 22 May 2023, the chart that appears in T1, 57 in relation to the algorithm for the app. - (ii) Provided to the Tribunal on 22 May 2023, a diagram entitled "Examining the Effects of Lifestyle Choices on Mental Health Disorders" which appears at T1, 32 and the KPMG-prepared material which appears in T1, 33 to T1, 56.
- (iii) Hypothesis and Response to Conciliation questions,[107]
Tribunal Book A2, 2-44. this document was provided to the Tribunal on 19 March 2024. In evidence before the Tribunal[108]Transcript 54, [5]-[33]. Mr Abdallah conceded this document (particularly the hypothesis) had been typed in 2024, but suggested there was a handwritten version of this document which was previously in storage. When asked why this had not been previously provided to IISA, Mr Abdallah suggested he had provided a series of hypotheses in documentation to IISA, and this was merely a "more refined version."[109]See [30(b)] below for further detail about the cross-examination of Mr Abdallah on this point. - (iv) This document goes beyond an articulation of a hypothesis. It sets out a 13-step timetable of activities that BBM asserts occurred at least in part in the 2019 year. This timetable was "1. July 2018 - initial planning for the R&D facility upgrade and expansion"; "2. July-September 2018 - design phase for R&D facility. Preparations for onboarding participants"; "3. 20 September 2018 - Northern Hire's commencement of initial construction for Persona Testing rooms"; "4. September - October 2018 - on boarding of the six participants begins. Initial experiments are conducted to gather preliminary data"; "5. October-November 2018 - Analysis of initial data from experiments. Identification of required adjustments to facility and equipment based on experiment outcomes"; "6. January-February 2019 - Completion of facility restructuring. Enhanced rooms and equipment now in place for more refined experiments"; "7. 1-28 February - Re-onboarding of the same six participants, initiating the second phase of their individual R&D programs with the improved facility"; "8. February - April 2019 [appears to be focused on "integration" and what is described as a "second phase of re-onboarding"]; "9. February-April 2019 - Second round of experiments conducted with participants using the upgraded facility. Continuation of data collection and analysis" (this again refers to "re-onboarding"); "10. 29 April 2019 - Northern Geeks and Extreme Web - Began the enhancements in App development and online data systems for improved data collection and analysis" (the discursive discussion here focuses on the app); "11.4 May 2019 - Finalisation of facility enhancements with the purchase of the portable hyperbaric chamber"; "12. 1-30 June 2019 - Further experiments conducted and completion of the second phase of testing with participants. Final analysis of data and preparation of comprehensive findings relevant to the hypothesis"; and "30 June 2019 - Review of R&D activities, assessment of progress, and planning for future experiments based on the year's findings."
- (i) Provided to the Tribunal[106]
- (b) The following material (in no particular order), none of which is dated:
- (i) Provided to the Tribunal on 4 June 2024, the first group of documents. The first is entitled "Zoom notes based on the takeaways from the week 8 summaries of Phase 1, the following specific improvements are needed."[110]
Tribunal Book A3, 337. This included comments such as "Integration of Wellness Pillars: Develop a more integrated approach that connects nutrition, hydration, breathing, movement, mindfulness, and sleep into a cohesive wellness plan" and "Variety and Enjoyment in Nutrition: Move away from rigid calorie counting to a more flexible and enjoyable approach to nutrition." - (ii) Also included in that first group of documents provided to the Tribunal on 4 June 2024 is "Zoom notes on Main Takeaways from Phase Two."[111]
Tribunal Book A3, 339. This included comments such as "Improved Stress Management: By combining breathing exercises, mindfulness practices, and physical activities, participants experienced more effective stress management. The holistic approach helped reduce stress levels more significantly than isolated practices" and "Holistic integration: Phase Two successfully integrated the six wellness pillars; nutrition, hydration, breathing, movement, mindfulness, and sleep into a cohesive and interconnected wellness plan. This holistic approach created synergy between activities, enhancing overall well-being and engagement." - (iii) That first group of documents also included "Hypothesis and Key Considerations for the R&D Experiments post 2018/2019 Collected Data."[112]
Tribunal Book A3, 341. That document states that the proposed research is to "develop an advanced algorithm that leverages adaptive learning technologies to create highly personalised and dynamic health and well-being programs. … The system will automatically adjust the program's intensity and support level in real-time, responding to the user's progress, regressions and changing life conditions, with the aim of improving or maintaining engagement and preventing program abandonment." That document sets out a view as to why this proposed project aligns with the R&D Tax Incentive Guidelines. - (iv) A second group of documents provided to the Tribunal on 4 June 2024 entitled "Phase 1 - Isolated daily data week by week."[113]
Tribunal Book A3, 72. This document includes weekly tables setting out nutrition (calories), sleep (time asleep), breathing (how long breathing techniques practised), exercise (type and duration) and hydration (number of glasses) data for six participants. Not every participant filled out this table on every occasion. It also included tables with the handwritten notation "zoomed in example." An example of "Weekly coaching notes"[114]Tribunal Book A3, 86. for the participants over 8 to 12 weeks were provided as well. Those notes recorded what the participants had been doing in relation to each pillar (e.g., calorie counting) and their reaction/feeling about those activities (e.g., "The emphasis on calorie counting made the meals feel repetitive"). - (v) A third group of documents provided to the Tribunal on 4 June 2024 entitled "Phase 2 Participants Daily Pillars Logs - Weekly Monitoring."[115]
Tribunal Book A3, 155. This document does the same thing as the document noted above at paragraph 27(b)(iv). That is, it comprises weekly tables setting out nutrition (calories), sleep (time asleep), breathing (how long breathing techniques practised), exercise (type and duration) and hydration (number of glasses) data for six participants - just purportedly in 'phase 2'. - (vi) A fourth group of documents provided to the Tribunal on 4 June 2024 entitled "Phase 2 integrated phase - weekly coaching notes"[116]
Tribunal Book A3, 162. is similar to the coaching notes noted above at paragraph 27(b)(iv). That is, the notes review each participant's engagement in each of the six pillars, but in phase two of BBM's project. There are conclusions in this material about the 'integrated approach' which focus on the benefits to the participants. The Tribunal agrees with Professor Vandelanotte's observations on this material and the Phase 1 coaching notes.[117]Expert Report R2, [54]. That is, it seems remarkably favourable to BBM's view that an integrated approach is more effective than an isolated approach - remarkably a 100% positive response to integrated, and a 100% less positive response to isolated. The conclusions are also extremely general. For example, "Week 8 has solidified the benefits of the integrated approach for [participant name]. [He/she/they] feels more balanced and empowered with noticeable improvements in [their] physical health, emotional well-being, and overall satisfaction with [their] lifestyle." - (vii) A further document entitled "Phase 2 Integrated Zoomed in examples" was also provided[118]
Tribunal Book A3, 259. and it provided daily material to the same end as the weekly material described in paragraph 27(b)(v) above. It comprises data setting out nutrition (calories), sleep (time asleep), breathing (how long breathing techniques practised), exercise (type and duration) and hydration (number of glasses) data for six participants - just in "Phase 2." - (viii) A fifth group of documents provided to the Tribunal on 4 June 2024 entitled "Onboarding questionnaires."[119]
Tribunal Book A3, 45. The questionnaires are a series of questions about food, stress, or sleep, for instance. The onboarding process is also referred to in other BBM material provided to the Tribunal in an effort to show an experimentation process.[120]Tribunal Book A3, 312-313. Then there is a document labelled "Fasting and meal plan structure - next 4 weeks",[121]Tribunal Book A2, 31 and A3, 63. which provides a meal structure. A further document which is a "Forgive and Let Go Contract"[122]Tribunal Book A2, 32 and A3, 64. is about releasing 'emotional baggage'. There is a document entitled "Comprehensive Impact Analysis of Health Interventions on Diverse Individuals."[123]Tribunal Book A2, 35. That document is a one-page iteration purporting to describe the project - with the objective noted as "To explore the effectiveness of integrated health interventions across a group with diverse health challenges, measuring improvements in well-being, physical health and mental health." That document also refers to "continuous and progressive adaptations and post-intervention follow-up." Lastly there is a Progress questionnaire[124]Tribunal Book A2, 36 and A3, 68. which asks participants questions about their experience in the program. - (ix) Provided to the Tribunal on 1 November 2024 was undated biometric data for six people in two 8-week phases.[125]
BBM Tribunal materials - provided 1 November 2024. The tests are HRV (heart rate variability), blood glucose and cortisol tests. This is firstly in Phase 1 (being, presumably, a 'linear' or 'isolated' phase), and then a further 8 weeks of the same tests in Phase 2 (being the 'integrated' phase). It is not obvious what was done with this data.
- (i) Provided to the Tribunal on 4 June 2024, the first group of documents. The first is entitled "Zoom notes based on the takeaways from the week 8 summaries of Phase 1, the following specific improvements are needed."[110]
- (c) Also provided to the Tribunal on 4 June 2024 was the R&D Algorithm Framework,[126]
Tribunal Book A2, 39. which is comprised of a series of mostly empty spreadsheets each labelled with reference to a particular pillar. There are also "Notes and documents to create Algorithm and measure engagements levels."[127]Tribunal Book A3, 273. This document sets out the difference in engagement levels between phase 1 and phase 2. It then includes "Steps to develop the algorithm for Dynamic Wellness Plans."[128]Tribunal Book A3, 277. This included 9 steps, and comments about the use of wearable devices for data collection as well as participants logging in their daily activities. There is also a document about testing that algorithm when completed.[129]Tribunal Book A3, 282. It appears from the evidence overall that the algorithm is to be a future project as it is stated as commencing in late April 2019[130]Tribunal Book A3, 277 and A3, 325. in material filed at the Tribunal, and because overall the material is comprised of project planning documents.
The evidence for BBM - BBM's witness evidence before the Tribunal
28. Mr Abdallah gave evidence before the Tribunal. Mr Abdallah impressed the Tribunal with his commitment to the BBM program, his sincerity and as to the overall benefits of the six pillars.
29. Looking at this case overall, the differences between Mr Abdallah/BBM and IISA in this case are differing technical skillsets causing communication issues. For example, as has been noted above, BBM's submissions to IISA looked at the program as a whole and were focussed on the overall positive outcomes for participants, while IISA was required to consider the activities year by year and was focussed on the detail of what was done and when. IISA recognised this communication issue during the examination period, taking the perspective that BBM was unfamiliar with the eligibility requirements for the R&D tax incentive and officers of IISA made efforts to assist BBM - such efforts are important for a small business like BBM.[131]
30. Mr Abdallah's witness evidence supplemented the BBM evidence summarised above. A summary of Mr Abdallah's evidence follows:
- (a) The point of difference between the six pillars program and other studies were an integrated approach as opposed to a linear approach. Mr Abdallah explained that an integrated approach meant that all of the six pillars were taken into account for the participants, with each participant having a different personalised mix[133]
Mr Abdallah described this as a “funnel” (Transcript 37, [2]) and “mix” is the Tribunal’s word. of those pillars in their individualised program. A linear approach involved each pillar being applied one after another by itself.[134]Transcript 33, [5], [25]. Mr Abdallah said the research was to assess the differences between an integrated approach and a linear approach.[135]Transcript 42, [31], [35]. - (b) In cross-examination by Ms Smith, Mr Abdallah was referred to a document headed "Hypothesis (July 2018)" which sets out the hypothesis as "Assessing the efficacy of singular health and well-being components (nutrition, sleep, movement, hydration, breathing, and mindfulness) in individual improvements vs. the cumulative impact of integrating all six components in enhancing overall health and well-being. The aim is to resolve scientific knowledge gaps and understand the comparative benefits of isolated health components vs. an integrated approach to overall health and well-being." Mr Abdallah confirmed this was first provided to IISA and the Tribunal on 19 March 2024 but suggested it was handwritten "in the stuff we got from storage."[136]
Transcript 53, [30], [45], 54 [13], [14]. Mr Abdallah then stated in terms of a hypothesis "there was no clear something written down because there's no clear questioning about what was the exact hypothesis."[137]Transcript 53, [44], [45]. Ms Smith put to Mr Abdallah that there was no hypothesis in 2019 and noted the application form required a hypothesis, and Mr Abdallah said he was never asked about it.[138]Transcript 54, [20], [47]; 55, [17], [20]. Mr Abdallah's evidence in this respect is difficult to reconcile, as he also acknowledged that the Application form requires an hypothesis. - (c) Mr Abdallah said that the "gaps" that were identified were between those two competing approaches - linear and integrated - and how they impacted participants. He said BBM was looking to learn "how to structure the layout to suit the two different sort of integrations that we wanted to have in terms of the systematic progressions of testing."[139]
Transcript 34, [15]. In terms of the 'two different sets of integrations' referred to, the Tribunal understands Mr Abdallah to be referring to a linear integration first, and then an integrated model. The distinction between the two is difficult to draw and in cross-examination Mr Abdallah said the "gap between integrating and isolating isn't huge."[140]Transcript 57, [20], [22]. He said he researched and looked for studies which had considered this. - (d) When researching, Mr Abdallah said he both searched for other studies (mainly via internet searches) and consulted experts (referring to a doctor (an endocrinologist), a Mr Universe and a well-recognised trainer and coach).[141]
Transcript 33, [42], [46]. He also referred to another doctor (a GP) and "my right hand man, Lance as well as the guys from Northern [Hire]"[142]Transcript 38, [23], [27]. Reference is also made to “Dr Robin Wilcott” in evidence before the Tribunal: Transcript 106, [36]. The Tribunal understands from Tribunal Book A3, 311 that Northern Hire was engaged in construction work for BBM but as is noted above at [23(p)] it is unclear what was done by Northern Hire in the 2019 year. as other people he engaged with. - (e) The touchscreen, while a flop, was basically the app, and software was adapted to create the app to meet BBM's needs.[143]
Transcript 34 [34], [45], 35 [1], [7]. The Tribunal understands that the app was used to gather data. As Ms Smith noted in her cross-examination of Mr Abdallah and Mr Abdallah conceded, the app, its algorithm and specific data are not in evidence before the Tribunal[144]Transcript 60, [15], [47]. (although "very general evidence" was stated as available to the Tribunal).[145]Transcript 58, [26], [47]. - (f) In terms of the number of participants, there were initially eight, which went down to seven, and one other participant dropped out, so that went down to six - three women and three men.[146]
Transcript 35, [42], [46], p 36 [1], [3]. Ms Smith cross-examined Mr Abdallah on the number of participants,[147]Transcript 55, [25], [47], p 56 [1], [36]. and Mr Abdallah explained the differences between his submissions at various times about the number of participants was due to changes over time and the answer was dependent upon when he was asked. BBM's evidence is confusing and sometimes inconsistent on this aspect, which leads to the need to consider its weight. I do not accept however that this issue alone raises "serious questions about the credibility of [BBM]" as is suggested by IISA.[148]IISA Closing Submissions [27]. - (g) Each participant had a buddy to keep them going.[149]
Transcript 36, [32]. Tribunal Book A2, 3 and A3, 133, 145, 291, 296, 300, 310, 313. There was an initial 'onboarding' process[150]Tribunal Book A3, 45. where the behaviour of participants was studied, and then participants were given journals where data could be kept, and the touchscreen[151]With the ‘touchscreen’ being a flop and abandoned (per Mr Abdallah’s evidence Transcript 34, [34], 38, [1], [11]) this evidence may either mean in the income year the touchscreen was still being used, or in fact that this was the app on which these details were recorded. That is unclear. was used to log matters such as food logs and the workouts would have data recorded following a physiological test as well.[152]Transcript 36, [40], [47]. Other data was also taken into account - for example tracking sleep/wake cycles and tracking breathing.[153]Transcript 42 [15], [30]. In the income year, BBM determined where the participants' baseline was at and then a linear structure was initially adopted (as phase 1) taking into account all six pillars.[154]Transcript 57, [14], [15]. Following that, a more comprehensive integrated structure was adopted (as phase 2), which the Tribunal understands involved the six pillars on an integrated basis.[155]Transcript 36, [25], [33]. Different equipment was used in phase 2 - such as hyperbaric chambers (stated to be to determine the effect of oxygenating the blood on the outcomes of six pillar integration) and vibrosaun (stated to be to determine the relationship between heat and movement on the outcomes of six pillar integration).[156]Transcript 42, [30], [46]. Tribunal Book A2, 10 refers to the vibrosaun as “ Mr Abdallah stated that the process described above was recorded in the T documents.[157]a unique means to combine movement with mindfulness and recovery .” No details are given as to how that occurs. Tribunal Book A3, 327 states that the hyperbaric chamber “enabled the integration of breathing and mindfulness practices within a high-oxygen environment. This facilitated the study of synergistic effects when combining multiple health interventions, leading to more comprehensive data on the benefits of integrated health practices .” There is no evidence produced about why high oxygenated environments improve integration of the six pillars, and no data. I am not convinced that breathing and mindfulness could not have been integrated outside of the use of the chamber.Transcript 37, [10], [27]. This appears to mainly refer to the documents referenced in footnote 68 above. - (h) Ms Smith cross-examined Mr Abdallah about the experimentation process he described.[158]
Transcript 56,[38], [45]; p57, [1], [47], p58, [1], [47], p59, [1], [5]. She asked how he controlled factors that might influence results, and how exactly integration was tested - giving the rather obvious example of movement/exercise not being able to be integrated with sleep for example. Mr Abdallah gave general evidence and provided analogies and examples. He drew to Ms Smith's attention in relation to the nutrition pillar the difference between intermittent fasting and metabolic timing (which is what BBM adopted). Mr Abdallah accepted there was nothing before the Tribunal on this issue.[159]Transcript 58, [43]. - (i) In terms of observation and evaluation, Mr Abdallah stated that coaching notes did not record the process,[160]
Transcript 59, [23], [25]. and then said they did record that process.[161]Transcript 59, [43], [45]. Mr Abdallah conceded that in relation to the vibrosaun and the hyperbaric chambers there was no direct material showing experiments using this equipment before the Tribunal.[162]Transcript 62, [7], [37]. - (j) Mr Abdallah stated in evidence that some refinements were made over time to the process, including establishing collective sessions for the participants because a control group was not working.[163]
Transcript 38, [39]. - (k) The 'unknown' was identifying the gaps and what needed to be worked on for an integrated approach and to create an app that could deal with that.[164]
Transcript 41, [28], [42]. Mr Abdallah said in his evidence that IISA’s expert, Professor Vandelanotte, noted that there were complexities and uncertainties when combining multiple health interventions – see Transcript 39, [43]. That was disputed by IISA as not an accurate reflection of Professor Vandelanotte’s evidence: IISA Closing Submissions [34]. In cross-examination by Ms Smith, Mr Abdallah conceded only very general high-level evidence about the algorithm in the app was before the Tribunal.[165]Transcript 58, [26], [47]. The Tribunal understands this high-level evidence to be material such as the diagrams at T1, 32 and T1, 57. - (l) The 'outcome could not be known or determined in advance based on current knowledge, information and experience' because there was no study that identified whether a linear or integrated structure was more successful for participant outcomes. Conclusions were reached that the facility needed to be changed. Two new machines needed to be integrated as part of Phase 2 (the integrated phase) and this meant the outcome could not be known.[166]
Transcript 42, [30], [46] the new equipment referred to is the vibrosaun and the hyperbaric chambers. BBM’s evidence was that this resulted in the need to reconfigure the facility. - (m) 'New knowledge' was developed in the form of a "new product in the form of an adaptive algorithm"; as each individual was unique, the new product needed to be adaptive so that it could "in real time … adjust to your progressions or repressions and keep you engaged." The onboarding questions from 2018 and 2019 were said to be critical for the development of that algorithm.[167]
Transcript 43, [20], [32]. The onboarding questions appear to be those provided to the Tribunal on 4 June 2024.[168]This document is referred to above [27(b)(viii)].
31. The use of artificial intelligence: Finally, in cross-examination Mr Abdallah conceded that Chat GPT had been used to assist in the preparation of the BBM SFIC. BBM had, prior to the hearing, asked that paragraphs 35-37 of the BBM SFIC be withdrawn and not considered by the Tribunal. This was because those paragraphs contained references to non-existent cases. It appears that this matter had been drawn to BBM's attention by IISA, rather than BBM identifying this problem, but that is unclear. Nevertheless, due to that withdrawal being requested prior to the hearing, I have not considered those paragraphs, these reasons for decision do not take account of those paragraphs and I merely make some general comments below applicable to all parties that appear before the Tribunal.
32. The use of Chat GPT is problematic for the Tribunal. It perhaps goes without saying that it is not acceptable for a party to attempt to mislead the Tribunal by citing case law that is non-existent or citing legal conclusions that do not follow, whether that attempt is deliberate or otherwise. All parties should be aware that the Tribunal checks and considers all cases and conclusions referred to in both parties' submissions in any event. This matter would have inevitably been discovered, and adverse inferences may have been drawn. To ensure no such adverse inferences are drawn, parties are encouraged to use publicly available databases to search for case law and not to seek to rely on artificial intelligence.[169]
The evidence for IISA - the Expert Report and evidence from Professor Corneel Vandelanotte before the Tribunal
33. Professor Corneel Vandelanotte was instructed as an expert by IISA. Professor Vandelanotte also appeared as a witness for IISA at the hearing. Professor Vandelanotte is a research professor and leads the Physical Activity Research Group and the 10,000 Steps program at the Central Queensland University. Amongst other matters, he is also a board member of the Appleton Institute for Behavioural Research. He holds a PhD in Physical Education from Ghent University in Belgium.
34. BBM made submissions in relation to Professor Vandelanotte's expertise. For example, in BBM's Closing Submissions there is a reference to BBM engaging earlier with the Tribunal expressing concern that "an exercise physiologist alone would not likely accurately assess the complexities of this research."[170]
35. Professor Vandelanotte's Expert Report is dated 23 August 2024. In summary, the Expert Report concluded:
- (a) It is difficult to determine exactly what BBM's claimed activity is.[172]
Expert Report R2 2, [1]-[12]; [84]-[85]. This was due to ([85]) "irrelevant and/or poor-quality evidence that habitually contradicted itself." It is particularly difficult to discern if the app is part of the claimed activity. The construction changes to the facility that BBM referred to in its evidence[173]For example, [23(p)] above. seem to only reflect a movement of equipment around the gym. The evidence on the app was inconsistent and seems to be both a part of the activity in question and its outcome (at [20]). There is little evidence on the algorithm, but what is there is "very basic", and it is not possible to see any innovation from that material (at [22]). The vibrosaun and hyperbaric chambers are noted and "[i]t is not clear to me how this equipment contributed to the Claimed Activity 1, in all my years as a health behaviour scientist, I have never come across the use of this equipment to either measure or improve health behaviours (hyperbaric chambers do have medical applications, for example to treat decompression sickness or wounds), and I have no idea what the underlying mechanism for doing so could be."[174]Expert Report R2 [11]. - (b) On the isolated/linear vs integrated approach, in Professor Vandelanotte's opinion the differences are minor and very nuanced, and at [15]:
For clarity, when the Applicant describes the 'integrated approach' vs. the 'isolated approach', it does not mean a 'sequential' vs. a 'simultaneous' program. Both approaches represent a 'simultaneous' program, where participants work on improving all 6 behaviours at the same time (in a sequential program participants would first engage in, for example, an intervention to improve diet for several weeks or months, and only then focus on the next behaviour, for example, physical activity). In the isolated approach participants would, for example, engage in an exercise session, then in a meditation session, and then in a nutrition education session (possibly all on the same day). Whereas in the integrated approach, they would do all this at the same time as illustrated by recent information provided by the applicant in 2024.
- (c) Professor Vandelanotte stated at [17] that "it appears there is a shift in [the BBM materials from] emphasising that the simultaneous application of all six pillars is crucial (as compared to working on a single pillar) vs. the importance of an integrated approach of the Six Pillars program (as compared to an isolated approach) in later documents. This makes it hard to assess what the 'systematic experiments' were really about."
- (d) At [16], the Expert Report states that the physiological effects on the body and all health effects would be similar in an isolated or integrated approach. Social support is known to assist in participant adherence.
- (e) At [34]-[37], the hypothesis that BBM was trying to answer was hard to discern. At [61]-[62] Professor Vandelanotte opined that BBM did not have a good understanding of what a hypothesis is and made "a number of vague statements" that "don't align with previous statements", as well as suggesting that the hypothesis had been changed to align with results.
- (f) At [39]-[40] and [44]:
39. I could not find any research that directly compares the health behaviours of the Six Pillars program against each other to see how much each contributes to health or mental health. From a methodological point of view, it is extremely difficult to demonstrate contributions of individual intervention components, unless a study design is applied that can isolate the effect of each component (this would necessitate directly comparing dozens of intervention groups with a very large number of participants, but in reality intervention studies with more than 2 or 3 intervention groups are very rare). Most intervention studies will implement a range of features and will determine whether the overall package is effective or not, but they would not be able to identify specifically how much each intervention component contributed to the effect.
40. However I did find systematic reviews and meta-analyses that examine the effects of interventions targeting multiple health behaviours simultaneously (Prochaska et al, 2011; Wilson et al, 2015; James et al., 2016). Overall, they find that interventions targeting two or three health behaviours simultaneously are more effective than those focussing on a single health behaviour or those targeting four or more health behaviours. These studies indicate that a single health behaviour intervention might not be challenging enough, whereas those targeting four or more behaviours are perceived as overwhelming. So, while people adhering to more health behaviours will generally exhibit better health, it does not mean that interventions targeting more health behaviours will also be more effective. In other words, while all of the six pillars in the Six Pillar program may have beneficial associations with physical and/or mental health, this does not mean the Six Pillar program would be effective. Going by the available evidence in 2018, it appears the Program would most likely not be effective, as it includes more health behaviours than participants may feasibly be able to handle. …
44. [I]n my opinion the differences between the proposed 'isolated approach' and the 'integrated approach' are minor and very nuanced, and one would not expect to see great differences in health outcomes between either approach if participants in both versions of the program engaged equally. As such, I would not expect there to be studies explicitly examining this nuance. Unfortunately, I did not find a good way to search the scientific databases for studies examining this (other researchers might have used different language to describe a similar concept). As such, I can not tell whether any study has indeed examined this research question or hypothesis, and whether this knowledge exists or not. While it is difficult to find a specific study examining this, I do think it is common sense that a behavioural intervention where the individual parts are well aligned and integrated with one another will be perceived better by participants (and thus potentially more effective) compared to an intervention where the different parts have seemingly nothing to do with each other.
- (g) At [41]-[43], it was well known that positive health behaviours are associated with each of the six pillars. It is also well known that an individualised program was more effective.[175]
This point is repeated in the Expert Report R2, [51.1]. The health benefits of the six pillars program were "established knowledge" in 2018 (at [50]). - (h) The outcomes reported by BBM have been found before (studies and outcomes are reported at [51]). Professor Vandelanotte concluded at [52]-[54]:
52. To conclude, with some small exceptions, the outcome of the Claimed Activity 1, could indeed have been known or determined in advance on the basis of existing knowledge at the time the Claimed Activity 1 was undertaken. A competent professional in the field would have known the outcome of Claimed Activity 1 based on knowledge, information and/or experience known before the activity was undertaken and therefore have no need to undertake the Activity.
53. The exceptions relate to what I have discussed in paragraphs 39 and 44. I was not able to find evidence that all six pillars in the Six Pillars program contribute equally to health outcomes, as it would be very difficult, from a methodological point of view, to demonstrate such thing. Nowhere in the Briefing Materials did the Applicant describe a study design that would allow to answer this question, nor did the Applicant provide any data to back up this outcome or even specify the health outcomes that were improved by the program and by how much they were improved. Therefore, I am very sceptical about the veracity of this finding.
54. Finally, I was not able to find evidence for the finding that an 'integrated' health program is superior to an 'isolated' health program. Researchers inherently aim to develop coherent and integrated health programs, to offer participants an intervention 'package' that makes sense; not a number of elements of which participants can't make up how they fit together. As such, there is little point in examining how an 'isolated approach' compares to an 'integrated approach' and it would be exceedingly hard to secure funding to conduct a trial examining this given how basic and common sense this idea is. From a participant engagement and adherence point of view an integrated approach makes good sense in a real-world setting (you can't get health benefits if you don't stick to the program). However, if participants, in a controlled laboratory setting adhered to all parts of the Six Pillars program both in the isolated and integrated versions (as the Applicant indicated they did), then the physiological effects on the body and resulting health outcomes would be very similar, as adherence and engagement would not be at play. Therefore, I am also sceptical about the veracity of this finding. The qualitative data presented on pages 149 to 313 (the 'weekly coaching notes') of the Briefing Materials are too perfect to be credible. The data aligning with Phase 1 is unanimously negative in relation to participant experiences, whereas the data in Phase 2 is unanimously positive in relation to participant experiences. This never happens in the real research world. No matter how good a program is, some people will have negative experiences and vice versa. No program has ever worked for everybody, no matter how individualised (dieticians and exercise physiologists will be able to attest to this). If a program I develop and evaluate works for 30% to 40% of participants (i.e., it is effective in improving their health behaviour), I consider it a success.
- (i) When considering the steps undertaken by BBM, and its responses to IISA's questions describing its steps, literature searches, inclusion and exclusion criteria and controlling biases, Professor Vandelanotte noted that the 7 steps he recorded at [55] had become the 5 steps at [60] and he concluded that there was no evidence showing that the now 5 steps were undertaken at all. He concluded at [59]:
59. In my opinion, the above indicates a lack of understanding of the 'scientific method' by the Applicant. The process specified by the Applicant lacks detail and specificity, and it does not describe the normal and logical progression that includes searching the literature for existing knowledge; formulating research questions or hypotheses based on identified gaps in the literature; designing a study protocol that allows to answer the research questions or hypotheses; recruiting participants; collecting and analysing data, interpreting and discussing outcomes and formulating a conclusion. The above example provided by the Applicant is typical of the approach towards knowledge generation displayed throughout the Briefing Materials and does not resemble in any way how outcomes of experimental research are normally reported in the literature. Most concerning in this, and consistent throughout the Briefing Materials, is the lack of data. No actual data, not in raw or aggregated format, is being presented. Therefore, it is impossible to have any confidence in the outcomes and conclusions formulated by the Applicant.
- (j) In terms of the experimentation undertaken by BBM, Professor Vandelanotte made a number of comments about the potential for bias, the small number of participants meaning that results could only be anecdotal (see [68]), and he commented that he did not understand what BBM did with particular tests (like static posture assessments (at [70]-[73]). He concluded at [66]-[67]:
66. In the additional material provided, it appears the applicant does not have a good understanding of what an experiment is. Merely collecting baseline data does not constitute an experiment. An experiment necessitates the manipulation of one or more variables in controlled circumstances and repeated measurements. Additionally, the applicant indicates that by assessing baseline data the 'hypothesis was reinforced'. I don't understand how this is possible:
"The initial experiments were observational, designed to establish a baseline for each participant without interference. This involved logging food intake, exercise habits, sleep patterns, and other lifestyle factors. These findings underlined the limitations of common approaches and reinforced our hypothesis that a more integrated strategy was necessary." (Additional information provided by the Applicant on 19-03-2024, BM4)
67. As far as I can tell from everything I have read in the Briefing Materials, there was no control group. This is a group of participants that was not exposed to the Six Pillars program, but that was still assessed on all the same variables at the same time before and after the other participants (i.e., the intervention group) were provided with access to the program. It is clear from the weekly coaching notes (BM149-313) that all participants were exposed to the Six Pillar program. Yet, the Applicant seems to indicate that the experiments had a control group, which further illustrates a lack of understanding about experimental research methodology.
- (k) Considering "observation" and "evaluation", Professor Vandelanotte concluded that the reporting of any observations was "grossly inadequate" at [78]. He commented at [74] "only vague and broad statements were made that things had improved without data to back this up." He added at [74]-[75]:
74. This is very concerning, as this data is the evidence we need to verify any claims about the effectiveness of the program. This is not how outcomes are reported in the scientific literature. Scientific publications reporting on quantitative outcomes are always supported by a number of tables that summarise the data and report the outcome of statistical tests. While not all scientific journals request this, more and more journals are also asking authors to provide them with their full datasets, to show the data actually exists and to rerun any statistical analyses should one wish to do so. Openness, transparency and reproducibility are essential in the conduct of good science.
75. Another essential part of conducting good science is secure data storage. Data is the core product of science, without data there are no findings. As such, it is common practice to set in place comprehensive systems that will ensure that any data, as soon as it is created, is stored securely often with multiple back-ups. All research projects have data management plans, and most universities and human research ethics committees will require that any data is stored for at least 10 years after the project. Therefore, it is perplexing to read in earlier documents that most, if not all, of the data collected by the Applicant are either lost or inaccessible. However, as we have seen now many times, these statements were then contradicted by a more recent statement that all data was 'meticulously recorded' (but not shared with the Respondent).
- (l) Professor Vandelanotte was also critical of other aspects. At [76] he noted, "At times the Briefing Materials include statements about observations that do not align with any of the stated methodology of the experiments. For example, it seems the Applicant was able to assess changes in digestion, nutrient assimilation, elimination of 'toxins', iron and calcium levels, cortisol, inflammation, blood glucose and acidity, cognition, neurogenesis and hormonal repairs. These variables are not mentioned in relation to any description of any experiment, and there is no explanation how they were repeatedly measured."
- (m) He also noted at [77] "[t]wo final points with regards to the observations. Firstly, a large number of 'weekly coaching notes' (BM149-313) were provided by the Applicant. While such qualitative data can be insightful in terms of how well the program is received and implemented, they offer little clue about the effectiveness of the program. They are not standardised pre- and post-intervention measurements of health behaviours or health outcomes. Secondly, the Applicant indicates that all natural behaviours and habits were 'monitored without interference'. Again, it is hard to know how this was done. Take sleep as an example, how was this monitored? Did participants sleep in the laboratory, was someone observing them, were they wearing a polysomnography? It is not possible to tell from the information provided."
- (n) In terms of results, Professor Vandelanotte concludes that a number of conclusions are reached by BBM, but no real evidence is produced for any of them (at [80]).
- (o) Finally, Professor Vandelanotte concludes that BBM's steps were not based on principles of established science. At [82]-[83]:
For me, the biggest concern is the complete lack of a scientific approach and methodological rigour in developing a research question or hypothesis, developing study protocols, collecting and analysing data, presenting and interpreting results and then extracting logical conclusions from them. This is why I assess the Claimed Activity 1 as completely irrelevant in terms of knowledge generation. The work of the Applicant is not reproducible from the information presented, as such it is impossible to replicate this work and either confirm or confront its findings. … In my opinion, the Applicant has made many extraordinary statements with regards to the effectiveness Six Pillars program. Unfortunately, none of these claims are backed up with extraordinary evidence, in fact, I have seen no credible evidence for any claim made whatsoever.
36. BBM challenged Professor Vandelanotte's evidence including on grounds of expertise,[176]
37. I do not accept BBM's submissions. I do not have a concern about Professor Vandelanotte's objectivity nor his expertise. There is nothing in the instructions or the Expert Report that gives me concerns about bias. I reject BBM's submission that bias arises because Professor Vandelanotte did not ask BBM questions or observe its activities.[181]
38. The cross-examination of Professor Vandelanotte and other submissions by BBM about his evidence are considered in the analysis below.
Analysis and Reasons for Decision
39. Below I set out the role of the regulators, the object of the R&D tax incentive (with some observations about the case as presented to the Tribunal), the statutory context and my conclusions.
Whether Activity 1 or any part of BBM's activities met the definition of core R&D activities as defined in subsection 355-25(1) of the ITAA 1997
The statutory and regulatory context - The two regulators
40. The research and development tax incentive program is regulated by two regulators, IISA and the ATO.[183]
41. Each of the regulators has a specific role, the two regulators work together, and they have the ability to share information.[184]
A key function of [IISA] will be to enhance the integrity of the program by managing a process of registration for activities. Registration allows [IISA] to undertake risk assessment and compliance work, complementing integrity measures undertaken by the Commissioner of Taxation (Commissioner). In conducting this risk assessment and compliance work, [IISA] will confirm or reject an R&D entity's self-assessment of certain activities as 'core' or 'supporting' R&D activities as defined under new Division 355 of the ITAA 1997.
42. The main tasks carried out by each regulator are as follows:
- (a) IISA is tasked with registration of the R&D entity and R&D activities. R&D activities are comprised of core R&D activities and supporting R&D activities. Supporting R&D activities can only arise where directly related to core R&D activities.[185]
Section 355, 25 and section 355, 30 of the ITAA set out the definitions of The IR&D Act provides for an array of administrative actions by IISA including advance findings, findings, examinations and internal review.[186]core R&D activities andsupporting R&D activities .Sections 28A, 27A, 27B, 27F, 27J, 30D of the IR&D Act. - (b) The ATO is tasked with considering R&D expenditure and determining whether the R&D tax offset applies.[187]
Subdivision 355, C of the ITAA 1997. For the year in question, where R&D expenditure was eligible to be claimed as notional deductions, the R&D tax offset operated to allow a refundable or non-refundable tax offset.
43. In this case both IISA and the ATO have engaged with BBM. IISA's examination, finding and internal review decision all resulted from an initial ATO referral to IISA.[188]
The R&D Tax Incentive program - object
44. The R&D Tax Incentive program has had a number of iterations since the R&D regime was first enacted in 1986. However, the purpose of the program has remained broadly unchanged.
45. Section 355-5 of the ITAA 1997 provides:
- (1) The object of this Division is to encourage industry to conduct research and development activities that might otherwise not be conducted because of an uncertain return from the activities, in cases where the knowledge gained is likely to benefit the wider Australian economy.
- (2) This object is to be achieved by providing a tax incentive for industry to conduct, in a scientific way, experimental activities for the purpose of generating new knowledge or information in either a general or applied form (including new knowledge in the form of new or improved materials, products, devices, processes or services).
46. The program is focussed on encouraging industry to conduct in a scientific way activities for the purpose of generating new knowledge. In a broad sense, it seeks to encourage additional R&D that spills over to benefit the wider economy.[189]
47. There is a similar focus on encouraging industry innovation in section 3 of the IR&D Act which sets out the object of the IR&D Act:
The object of this Act is to position Australia as a leading innovation nation by:
- (a) facilitating the provision of independent strategic advice about investment in industry, innovation, science and research; and
- (b) supporting and encouraging collaboration in the development and delivery of programs relating to industry, innovation, science and research; and
- (c) authorising spending on programs relating to industry, innovation, science and research; and
- (d) promoting the development, and improving the efficiency and international competitiveness, of Australian industry by encouraging R&D activities, innovation and science activities and venture capital activities.
48. The 2010 EM confirms the focus is on industry, including small business. At [1.10] the R&D tax incentive was described as follows:
A carefully designed incentive lowers the cost of doing R&D and helps boost productivity and economic growth. To this end, the new R&D tax incentive focuses assistance on activities that are likely to deliver economy-wide benefits that would not be enjoyed in the absence of public support. It also significantly improves the incentive for smaller firms to undertake R&D.
49. The focus on industry is also reflected in IISA's name, with the word "Industry" being added to its former name in 2021. The Explanatory Memorandum to the Industry Research and Development Amendment (Industry Innovation and Science Australia) Bill 2021 (Cth) confirms this focus:
The amendment to the legislated name of [Innovation and Science Australia] reflects the updated focus of the body on Australian industry and industry's role in innovation and science. The change of name is part of broader policy reform as per the Government's request to the Minister for Industry, Science and Technology to reshape [Innovation and Science Australia] to focus more on Australian industry.[190]
Explanatory Memorandum to the Industry Research and Development Amendment (Industry Innovation and Science Australia) Bill 2021 (Cth), 1.
50. Prior cases before the Administrative Appeals Tribunal and the Courts have advised IISA that the focus on industry in the objects noted above[191]
51. For example, in
PKWK and Innovation and Science Australia [2021] AATA 706 at [24]:
It is perhaps useful to acknowledge that the language used in drafting this section places some emphasis on the considerations of Australian industry and venture capital activities. The Tribunal considers that the industry and commercial quotient of these objects must be borne in mind when considering the substance of this application. In construing the relevant legislation applicable to this application and applying it to the relevant facts, these industry-based objects direct the decision-maker towards industry and venture capital considerations. These may differ from those that might be applicable to an institutional or academic environment, such as may be the case at the CSIRO or universities. Therefore, the task of construing this legislation must be undertaken with a degree of realism, adopting a beneficial and commercial approach, consistent with the text and objects referred to, for the purpose of encouraging research and development in a commercial setting.
52. In the same case at [243] the Administrative Appeals Tribunal noted:
It should be emphasised that the objects contemplate research being undertaken by private industry not institutions with which we are familiar, such as CSIRO or perhaps the Walter and Eliza Hall Institute. It is, as contended by the Applicant, beneficial legislation which should be construed in a manner consistent with its text and objects.
53. In Royal Wins Pty Ltd and Innovation and Science Australia
[2020] AATA 4320 at [36]:
[I]t could not be expected that industrial research and development would necessarily follow the same path as that undertaken in, for example, a university setting. Industry research and development can take different forms.
54. In
GQHC and Commissioner of Taxation [2024] AATA 409, at [254]-[255] the Administrative Appeals Tribunal noted that the "scientific method" is the important threshold:
253. GQHC submitted that the words of section 355-25 do not require "the design or progression of activities to conform to any academic or industry standard, i.e., the section does not incorporate standards employed by peer reviewed journals or universities that govern the acceptance or credibility of studies. All that is required is a hypothesis, an experiment, observation and evaluation, that lead to logical conclusions." As a result, GQHC stated that there is no requirement for:
- (a) a plan or documents; or
- (b) If there is a plan, for it to be free from scientific or academic criticism.
254. GQHC submitted that the objects of the R&D tax incentive "contemplate research being undertaken by private industry not institutions such as universities or other research organisations."
255. This submission is not unreasonable. After all, one of the objects of the IR & D Act is to encourage industry to engage in R&D . Only entities actively engaged in R&D can take advantage of the tax offset regime. Even so, the research activity has to be scientifically conducted. Section 355-25(1)(a) requires as a baseline threshold for quality; that the work must be "based on principles of established science ." The scientific method "establishes a threshold." If there were no minimum threshold standards, what would be excluded from the definition of a core R&D activity? The definition would be meaningless. (Emphasis added)
55. On occasion, the Tribunal's view is that IISA's expert evidence from Professor Vandelanotte set a research standard that an applicant does not need to meet to satisfy the requirements of the R&D incentive program.[193]
56. IISA should ensure that the standard it adopts in considering a case before it in good faith is always realistic, commercial, applicable to industry and consistent with the statutory words.[195]
57. IISA is aware of this issue and acknowledged in IISA Closing Submissions at [34(d)]:
Professor Vandelanotte's evidence … should not be understood as requiring R&D activities under the ITA Act to meet the standards of scientific journals. Rather, his reference to the normal practice for scientific journals illustrates the principle of established science with respect to the presentation of data to emphasise how far the Applicant had departed from those principles due to the absence of any actual data.
58. The Tribunal accepts that was the intention and that BBM's evidence is wanting in some respects. However, using an example, IISA's focus on the number of participants (be it six, seven or eight)[196]
59. Following on from the above point, BBM has used scientific words throughout its evidence, submissions and documentation.[198]
60. The Tribunal's substantive concern is a circumstance where scientific words do not correlate easily with a potential industry applicant's intended industrial research (for example, research considering improved production processes). In that event, an R&D registration application may not be made due to concerns about the requirements and cost of seeking technical advice, and genuine industrial research may not be undertaken. This would be contrary to Parliament's intention. This concern particularly relates to "smaller firms" (like BBM in this case) which the 2010 EM stated were to be incentivised to work on R&D and which may not always have the resources to seek expert advice.
61. In addition, if applicants are encouraged by IISA consciously or otherwise to give a 'science vibe' to registration applications and correspondence, submissions may become increasingly unclear and, at worst case, even farcical. A lack of clarity is a problem in this case for example. As was noted in
Rix's Creek Pty Ltd; Bloomfield Collieries Pty Ltd and Innovation Australia [2017] AATA 645 at [16], no particular label or form of words is necessary when describing what has been done.
62. The question to consider is what has been done and whether that meets the statutory test, no matter what words are used by an applicant. IISA has the task of considering that question. While the statutory words and putting those to an applicant is very important, not seeing those exact words used in an applicant's documentation or submissions does not necessarily mean that the statutory test is not satisfied. A rigid approach by IISA to documentation, the need to see particular words used in the material and an academic-style scientific method is not sensible administration of an industry R&D regime. The Tribunal encourages IISA to take a nuanced perspective to its consideration of applications or it may narrow the potential applicants for the R&D tax incentive in a manner that is unintended.[203]
The definition of 'core R&D activities'
63. Both the finding under section 27J of the IR&D Act and the internal review decision under section 30D of the IR&D Act were issued on the basis that BBM did not carry on activities that satisfied the definition of core R&D activities in section 355-25 of the ITAA 1997:
Core R&D activities
- (1) Core R&D activities are experimental activities:
- (a) whose outcome cannot be known or determined in advance on the basis of current knowledge, information or experience, but can only be determined by applying a systematic progression of work that:
- (i) is based on principles of established science; and
- (ii) proceeds from hypothesis to experiment, observation and evaluation, and leads to logical conclusions; and
- (b) that are conducted for the purpose of generating new knowledge (including new knowledge in the form of new or improved materials, products, devices, processes or services).
- (2) However, none of the following activities are core R&D activities :
- (a) market research, market testing or market development, or sales promotion (including consumer surveys);
- (b) prospecting, exploring or drilling for minerals or petroleum for the purposes of one or more of the following:
- (i) discovering deposits;
- (ii) determining more precisely the location of deposits;
- (iii) determining the size or quality of deposits;
- (c) management studies or efficiency surveys;
- (d) research in social sciences, arts or humanities;
- (e) commercial, legal and administrative aspects of patenting, licensing or other activities;
- (f) activities associated with complying with statutory requirements or standards, including one or more of the following:
- (i) maintaining national standards;
- (ii) calibrating secondary standards;
- (iii) routine testing and analysis of materials, components, products, processes, soils, atmospheres and other things;
- (g) any activity related to the reproduction of a commercial product or process:
- (i) by a physical examination of an existing system; or
- (ii) from plans, blueprints, detailed specifications or publicly available information;
- (h) developing, modifying or customising computer software for the dominant purpose of use by any of the following entities for their internal administration (including the internal administration of their business functions):
- (i) the entity (the developer ) for which the software is developed, modified or customised;
- (iv) an entity connected with the developer;
- (v) an affiliate of the developer, or an entity of which the developer is an affiliate.
64. Before analysing this definition in the context of BBM's project, it is important to note at the outset that the Tribunal is tasked with considering the income year in question and not the project as a whole, unless activities outside the year in question shed light on the activities in that year.[204]
65. There are a number of aspects to subsection 355-25(1) to consider and each of those are outlined below, alongside my holdings to the extent BBM's case is relevant to those aspects.
Experimental activities
66. This is not a separate test on its own and the words have little work to do. This merely describes the activities that meet the subparagraphs in subsection 355-25(1) (
Moreton Resources Limited v Innovation and Science Australia [2019] FCAFC 120 at [148]).
[W]hose outcome cannot be known or determined in advance on the basis of current knowledge, information or experience
67. R&D by its very nature involves considering an unknown. The 2010 EM explains this requirement:
2.12 To qualify as core R&D activities, experiments will not merely confirm what is already known, or have an outcome that can be known or determined in advance. Rather, they will be activities whose outcome can only be determined by employing a systematic progression of work based on scientific principles and using an approach that proceeds from hypothesis to experiment, observation and evaluation and leads to logical conclusions. This approach is generally known as the scientific method. [Schedule 1, item 1, paragraph 355-25(1)(a)]
2.13 The requirement for the scientific method establishes a threshold for the knowledge gap and the degree of uncertainty that an eligible experiment must seek to address. The threshold will not be met if the knowledge of whether something is scientifically or technologically possible, or how to achieve it in practice, is deducible by a competent professional in the field on the basis of current knowledge, information or experience.
68. The first issue is the portion of the statutory wording "on the basis of current knowledge, information or experience."
69.
No existing research papers
: BBM's first argument is that there are no research papers or other material describing an integrated approach on all six pillars,[205]
Again, this claim [that the outcome could be determined in advance] can be taken as subjective and biased as there is absolutely no literature or detailed experiments done in the market that encompasses the 6 pillars the way we have brought them together - the research is scarce at best and so the outcome was still quite gray [sic] and unrefined; and our experimental process showcased that the outcomes in research were never the same for any two people. At best they may have been similar, but never the exact same.
70. While the non-existence of papers or research on the specific topic is a relevant fact to consider, of itself that is not an answer to the statutory test. The statutory test is wider than that. The provision refers to "knowledge", "information" and "experience" - all of which are wide in scope in their ordinary meaning.[207]
71. Legislative text is to be read with its context and purpose in mind.[209]
72.
Individual mix of the six pillars:
As can also be seen from the BBM submission quoted above, BBM's case is also that 'the individualisation' of the six pillars to the particular participant makes the outcome not able to be "known or determined in advance on the basis of current knowledge, information or experience." Those individual outcomes or the individual mix of the six pillars is, in BBM's submission, an unknown outcome that "could not be known or determined in advance on the basis of current knowledge, information or experience."[210]
73. In
Active Sports Management Pty Ltd v Industry Innovation and Science Australia [2024] FCA 1346, at [36] the Federal Court cited (with approval) the observations of the Administrative Appeals Tribunal in the context of the development of an athletic shoe for an individual that was a well-known basketball player:[213]
The senior member's analysis started with consideration of whether the outcome of the Claimed Activities could not have been known or determined in advance on the basis of current knowledge, information or experience (i.e., the first limb of s 355-25(1)(a) being the first characteristic described at [6] above). The senior member expressed the following views at [32] to [37]:
32. The 'outcome' for the purposes of the statutory test is the outcome of the experimental activities in question. While the precise data produced by the work undertaken could not have been known in advance, it does not necessarily follow that the work constituted an activity whose outcome could not have been known or determined in advance on the basis of current knowledge, information, and experience; Coal of Queensland v Innovation and Science Australia (2021) 285 FCR 286 at [101].33. In respect to the whole project, it is unclear precisely what unknown outcome the applicant was seeking to determine, other than to create a basketball shoe which satisfied Mr Dellavedova's specific requirements. It is accepted that the requirements of Mr Dellavedova could not have been determined in advance. However, I am not convinced that this is an outcome directed to a technical or scientific uncertainty. It is a subjective outcome and one outside of the control of the applicant.
74. In
Coal of Queensland Pty Ltd v Innovation and Science Australia [2021] FCAFC 54, the Full Federal Court dealt with a similar submission to BBM's individual mix argument, holding at [101]:
A theme running through the applicant's submissions is that the precise data produced by the tests conducted by A&B Mylec could not have been known in advance. The difficulty with this line of argument is that it fails to read s 355-25(1) in its entirety. The section refers to experimental activities "whose outcome cannot be known or determined in advance on the basis of current knowledge, information or experience." During the hearing of the appeal, senior counsel for [IISA] provided an analogy of a person having a routine blood test for their cholesterol level. In that analogy, merely because the precise data or results cannot be known in advance does not mean that the test constitutes an experimental activity whose outcome cannot be known determined in advance as referred to in the section. That analogy is useful in exposing difficulty with the applicant's approach. In the present case, while the precise data produced by the work undertaken by A&B Mylec could not have been known in advance, it does not necessarily follow that the work constituted an activity whose outcome could not have been known or determined in advance on the basis of current knowledge, information and experience.
75. In
GQHC and Commissioner of Taxation [2024] AATA 409, at [368] the Administrative Appeals Tribunal held:
Precise data/results not known specifically by the Group does not mean the activity was an "experimental activity" whose outcome could not be known or determined in advance.
76. The blood test analogy and the individualisation of the athletic shoe are each apt analogies for BBM. The individual mix argument from BBM is exactly what the Full Federal Court warned about in
Coal of Queensland Pty Ltd v Innovation and Science Australia [2021] FCAFC 54. Merely because that individual mix of the six pillars is not known (or the results of the blood test in the analogy considered in the Coal of Queensland Pty Ltd case are not known), that does not mean that the activities or process to get to the individual mix involved an activity "whose outcome could not have been known or determined in advance on the basis of current knowledge, information and experience." The individual mix argument does not properly take all of the statutory words into consideration. It also suffers from the problem noted in
Active Sports Management Pty Ltd v Industry Innovation and Science Australia [2024] FCA 1346, that is, whether it is a scientific uncertainty to simply be adapting something for one individual.
77. In my view, it is nonsense to say that individualisation of itself means an activity meets this aspect of the definition of core R&D activities. The individual mix argument cannot logically meet the statutory words. For example, in nutrition or the nutrition pillar it would be unknown what the best nutrition plan was for Person A until an array of other tests had been undertaken (such as tests for cholesterol, glucose levels etc). But that does not meet this part of the statutory test for R&D purposes. The processes and tests for Person A to obtain those details are known. In addition, the nutrition plan itself could also be determined in advance depending upon potential outcomes of those tests (e.g., a particular dietary plan can be predicated at the outset should the processes/tests indicate that Person A is diabetic or pre-diabetic). Similarly, in the movement pillar, once known processes are undertaken (e.g., testing flexibility, injury or strength) a program can be devised, and the kind of program that is best for individuals with particular areas of weakness can be determined in advance in any event. Similar comments can be made for each of the pillars. Even considering pillars together there is no difference. For example, sleep, hydration and movement - it is existing information that more sleep is better, optimal hydration is better and an exercise program can be customised, so doing that customisation does not transform that known information into an uncertainty.
78. Further, were the individual mix argument to be correct, the array of matters that could possibly comprise core R&D activities would be very wide indeed - for instance, tailoring clothing or personal training might meet the definition.
79. I find that the 'individualisation' of a program comprising the six pillars does not meet the statutory requirement that the "outcome cannot be known or determined in advance on the basis of current knowledge, information or experience."
80.
Identifying the "gap" between isolated and integrated approaches to the six pillars
:
There is a larger question to consider. This question is whether activities comparing an integrated approach vs an isolated/linear[214]
81. A broadly comparable case on the facts is
GQHC and Commissioner of Taxation [2024] AATA 409. Among other matters, in that case the Administrative Appeals Tribunal considered a "multi-stage" vs "single stage" incubation trial in relation to poultry farming. This involved trialling a Chickmaster machine (for multi-stage) and then a Jamesway single-stage machine (for single stage incubation) and comparing the results. The Tribunal concluded (at [363] and [376]) that existing evidence demonstrated that it was already known that "single stage" incubation was beneficial and already known that "multi-stage" incubation was not as beneficial in terms of incubation results. The question was what the existing knowledge, information and experience was at the time. There was inconsistent evidence from the applicant in GQHC about that existing knowledge and the Tribunal accepted the Commissioner's expert evidence of that existing material. This case is to the effect that the weight of the overall evidence needs to be considered when determining this question.
82. On this point, as would be expected, IISA and BBM have differing positions:
- (a) For IISA, the Expert Report identifies a large number of studies on one or more of the pillars that were available in 2018-2019,[215]
Expert Report R2, [16] and [38] – [51]. and at [39]-[40] states that while there have been no studies on all six pillars together,[216]Expert Report R2, [44]. the outcome of some of the pillars together have been considered. In addition, the Expert Report concluded[217]Expert Report R2, [41]. Individualisation is also concluded to be known to be more effective – Expert Report R2, [42]. that it is well-known that the pillars themselves (behaviours relating to diet, physical activity, breath control, hydration, mindfulness and sleep) are positive to health outcomes, and that different health behaviours tend to reinforce one another. Studies available in the income year are cited. The Expert Report concluded[218]Expert Report R2, [47]-[51]. that the knowledge, information and experience already in existence could have determined the outcome of applying the six pillars. - (b) Professor Vandelanotte also acknowledged in the Expert Report[219]
Expert Report R2, [52]-[53]. that he could not find evidence that all six pillars contribute equally to health outcomes (as was suggested by BBM in its evidence),[220]See [23(c)], [23(d)(ii)], 23(m)(iii)] above. nor could he find evidence to suggest an integrated program was more effective than an isolated program. He acknowledged there were no research papers that he could find on that exact point but suggested in evidence before the Tribunal[221]Transcript 72, [3]-[10]. that he was not convinced a researcher would have looked at this issue, given it was nuanced or is not significant or meaningful.[222]Transcript 85, [22]-[25]. - (c) The Expert Report at [16] describes the issue between isolated/linear and integrated approaches to the six pillars as "minor and very nuanced." Professor Vandelanotte's conclusions at [44] were that:
I can not [sic] tell whether any study has indeed examined this research question or hypothesis, and whether this knowledge exists or not. While it is difficult to find a specific study examining this, I do think it is common sense that a behavioural intervention where the individual parts are well aligned and integrated with one another will be perceived better by participants (and thus potentially more effective) compared to an intervention where the different parts have seemingly nothing to do with each other.[223]
Professor Vandelanotte accepted in cross examination that he found no such studies – Transcript 82,[4]-[19]. Also see [35(f)] above for a fuller quote from the Expert Report. - (d) In his evidence before the Tribunal, Professor Vandelanotte commented:[224]
Transcript 71, [36]-[46] and 72, [1]-[8]. [F]rom a methodological point of view to - if you had an intervention package that contains six active ingredients, it's really hard to determine which of those ingredients is more or less important. If you're all, 'throw them together and examine them as a group', you need a very special research design to isolate each of those components to try to figure out which one weighs more heavily than the other. And that's typically not done often in - in research designs. We - if - if what - the sort of research that has happened, for example, is you have a physical activity and a diet intervention. And then trying to figure out is diet more important or is physical activity more important for weight loss, for example. And then you have a four-group design where you have a control group; you have a physical activity only group; a diet only group; and a diet and physical activity combined group. And then you can - with a four-group design, you can then very specifically say, 'Well, no. It's - diet is more important than physical activity and we really have the numbers to back this up.' With the six - a program letting him do six components, this gets vastly more complex because you have endless numbers of groups and try to isolate which one 5 weighs more heavily. So - so - so I wasn't able to find research that - that - that would look at those specific six components and pit them against each other in that sort of specific research design.
- (e) Professor Vandelanotte confirmed that in his view the research design by BBM did not enable the six components of the six pillars to be compared.[225]
Transcript 72, [14]. He went on to consider the isolated vs integrated approach.[226]Transcript 72, [19]-[47]. His conclusions were that the health benefits would not be significantly different, a coherent integrated program is more appreciated by participants and this is known already. - (f) BBM acknowledged that there are studies on each pillar, sometimes two or more pillars, but, critically, in BBM's view, is there is nothing on all six.[227]
For example, BBM evidence and submissions referred to above [23(d)(ii)] considered a “one or two dimensional health program”, [23(m)(iii)] involved considering existing studies, [23(h)] existing information is acknowledged as being used to “expose the gaps”, [23(m)(v)] BBM itself looked at one or two pillars initially, at [24(c)(ii)] and [30(a)] existing information was “quite linear.” As I have stated above, that alone does not satisfy the statutory test. The statutory question goes beyond that to consider the knowledge, information and experience available at the time. The earlier studies cited by Professor Vandelanotte are described by BBM as linear or fragmented as opposed to the integrated basis for BBM's program. BBM acknowledged in evidence that the "gap" between isolated/linear and integrated was not huge,[228]Transcript 57, [20], [22]. and itself took a linear/isolated approach initially before an integrated approach. That was the method adopted to expose the "gap."[229]See [30(c)] and [30(g)] above. Also note that BBM acknowledges that an isolated approach on occasion involved two or more pillars at once – see [23(m)(v)] above. - (g) BBM's cross-examination of Professor Vandelanotte included asking him directly whether the outcome of tests looking for gaps between an isolated and integrated approach could be known in advance. "I suppose not" was the response.[230]
Transcript 82, [42]. In re-examination Professor Vandelanotte went on to say "Mr Abdallah's correct that specific research doing those things hasn't happened. But there's a reason why it hasn't. And it's because it's probably not very significant or meaningful to try to find the answers to those specific things."[231]Transcript 85, [22]-[24]. - (h) BBM also put before the Tribunal a number of other papers published by Professor Vandelanotte in BBM's Articles Submission. The suggestion was that Professor Vandelanotte has been inconsistent in his conclusions in relation to BBM's project or that his prior articles support BBM's position. I have reviewed each one of those articles. I do not accept BBM's submissions as they involve conclusions which do not follow.
- (i) For example, BBM stated, "In the study "Effectiveness of a Web- and mobile phone-based intervention to promote physical activity and healthy eating in middle-aged males: randomised controlled trial of the ManUp study," it is acknowledged that "the combined effect of multiple intervention components makes it difficult to determine which specific components are responsible for observed changes." This acknowledgment of complexity contrasts with the report's assertion that integrating multiple health interventions leads to predictable outcomes, especially given the professor's admission during cross-examination that such outcomes could not be confidently determined." When that article is reviewed, it does not say the quoted sentence in BBM's submission anywhere. Secondly, there is nothing inconsistent between the Expert Report and this article. In the Expert Report, Professor Vandelanotte acknowledges at [40] that targeting multiple health behaviours is beneficial and at [39] Professor Vandelanotte acknowledges that it is difficult to demonstrate the contributions of individual intervention components. He also acknowledges at [45] that knowledge either existed or would be very nuanced and not meaningful. Further, the article cited by BBM is from 2014 and this was existing knowledge in 2019, so this undercuts BBM's position.
- (j) Other cited articles by BBM (such as "Does matching a personally tailored physical activity intervention to participants' learning style improve intervention effectiveness and engagement?" and "Engagement, acceptability, usability, and satisfaction with Active for Life, a computer-tailored web-based physical activity intervention using Fitbits in older adults") double down on the individual mix argument which I do not accept meets the statutory words.
- (k) For all cited articles, any sentence which is cited by BBM from those articles does not appear in the articles.[232]
This was also noted by IISA in IISA Closing Submissions at [35]. Other articles cited (such as "Depression, anxiety, stress, and physical activity of Australian adults during COVID-19: A combined longitudinal and repeated cross-sectional study") have little to no relevance to BBM's program. This study reported on the impact of COVID-19. BBM cites it to say that external factors can impact mental health. The fact that external factors can impact mental health is common knowledge, and the study was looking at a specific and very impactful event, the pandemic. That has no relevance to the question at issue which is whether BBM's activities comparing an integrated approach vs an isolated/linear approach to the six pillars or finding the "gap" gives rise to outcomes that "could not be known in advance based on current knowledge, information or experience."
83. I have considered the evidence before me and the submissions by the parties carefully. It is very hard to see a substantive difference between integrated and isolated/linear approaches. I find that the integrated and isolated distinction is a very fine line indeed. BBM appropriately acknowledged that the difference is not huge.[233]
84. I accept the comments in the Expert Report at [15]-[16] and [37] that existing knowledge, information and experience in the income year demonstrated that positive effects arise from each of the six pillars, sometimes more than one at once.[234]
85. The statutory words in subsection 355-25(1) of the ITAA require me to consider whether the outcome of the activities cannot be known or determined in advance on the basis of current knowledge, information or experience.[235]
86. I am not persuaded this "gap" reveals itself from BBM's activities in the 2019 year and I am satisfied that the outcome of BBM's activities in 2019 reveal answers within the knowledge, information and experience at the time. This is for the following reasons:
- (a) All six pillars are utilised in each phase of BBM's activities. I do not understand how some can be isolated from others in what BBM says is "Phase 1" of its testing - the isolated method. For instance, I do not understand how ensuring hydration levels are optimal differs between isolated and integrated. The benefits of hydration would, by their very nature, be integrated with other pillars. It seems this is conceded to some degree.[236]
There is a suggestion that some pillars will work together. See [23(m)(v)] above. This could not be true for all six pillars as some are clearly distinct from the others (such as sleep, although the benefits of sleep also impact other pillars). - (b) I do not understand why some pillars are applied differently in the isolated phase to the integrated phase. For example, considering the nutrition pillar, it seems that in the isolated phase there is calorie counting but there is no calorie counting in the integrated phase.[237]
See [27(b)(iv)] above. I have found no explanation. - (c) I cannot see how the activity involving a period using an isolated method on BBM's participants followed by a period using an integrated method reveals any "gap." The material before the Tribunal involves a lot of paper comprising submissions, coaching notes, food diaries and the tests noted above - for instance as noted at paragraph 23(i) above. Then there are conclusions in the Coaching Notes and other documents which are universally favourable to an integrated approach.[238]
See the comments at [27(b)(vi)] above. But I cannot follow how the "gap" is revealed. - (d) The isolated method, being first up, would be less attractive for participants as they made lifestyle changes, and the results of the integrated method would be impacted by the fact the participants have been involved in the isolated method. For example, participants could be fitter because of spending time in the movement pillar on an isolated basis, and their blood work could have improved due to participating in the nutrition pillar on an isolated basis. This would inevitably affect the results and participant feedback. There is no evidence as to how BBM took those issues into account. The Expert Report also notes this issue at [16].
- (e) If there had been a control group, that might logically reveal the "gap." The comments in BBM's evidence about a "control group" are quite confusing and I have tried to determine what BBM actually means by the use of the term.[239]
See also the discussion at [35(j)] above. BBM's submissions noted above at paragraph 23(m)(v) stated that the focus was on "control group testing." From later submissions and evidence[240]Transcript, 38 [39]. BBM seems to be suggesting that control group testing was actually merely the individual participants tested in an individual setting. my perception of what BBM considered to be "control group" testing was each of the individual participants being focused upon individually rather than being able to engage as a group. There is no suggestion in the evidence that there was a more traditional "control group", i.e., another group of persons engaged in activity other than the six pillars or merely following the isolated approach while another group was following the integrated approach so that a comparison could be made. In any event, in evidence before the Tribunal, Mr Abdallah said the control group testing was abandoned.[241]Transcript, 38, [35]-[47]. 39 [1]-[6]. - (f) Given that, and the other points I have made above, I do not understand exactly how this "gap" reveals itself from BBM's activities. The issues I have noted above would impact and infect BBM's results, impacting the logical validity of conclusions. Instead, my view is that what is revealed by BBM's activities in 2019 are outcomes that were known. Those outcomes are that the six pillars are beneficial for physical and mental health and well-being, and that having an integrated personalised program is more beneficial than a group of unrelated behaviours.
87. In short, while there is a lot of BBM material before the Tribunal, on the issue of whether the "gap" "could not be known in advance based on current knowledge, information or experience", none of BBM's material goes much beyond BBM's main arguments on this point; that is, there was no prior study on the six pillars on an integrated basis or that the individual mix is an unknown outcome. Both of those submissions are, as I have said above, not sufficient to meet the statutory test.
88. I am not persuaded that the cross-examination concession by Professor Vandelanotte noted above[242]
89. I have concluded that if the "gap" is an unknown, the activities from BBM in the 2019 year would not reveal it. As noted above, the outcome of BBM's activities is in my view able to be known or determined in advance. I am also cognisant of other material before the Tribunal. For example, there is a BBM document claiming a "Systematic experiment examining the effects of food consumption on weight gain".[244]
90. As that is "basically the sum of it",[245]
91. Algorithm/app : The final question relates to the algorithm or the app. Could the outcome of activities related to the algorithm or app in the 2019 year be determined in advance on the basis of existing knowledge, information or experience?
92. BBM's submissions and material are confusing as to what the activities on the app and algorithm actually were in 2019. This is unhelpful. At some points BBM says the app and/or algorithm was part of the activities in the 2019 year,[246]
93. The other material available to the Tribunal, such as a partly hand-drawn hexagonal diagram in a circle to demonstrate the algorithm visually and mostly blank spreadsheets depicting the algorithm questions for each of the six pillars, are not particularly compelling as evidence.[261]
94. The Expert Report's conclusions in relation to the algorithm and app[265]
- (a) The app seems to be both an outcome of the activity and part of the activity itself: [4].
- (b) There was a shift in BBM's description of the app as to whether it is or is not a part of the activity: [5].
- (c) The app/algorithm appears at least in part to be a future activity outside of the 2019 year: [6].
- (d) There is no material on how the algorithm works to provide individualised feedback, and it is not possible to determine if it is innovative: [22].
- (e) The algorithm framework seems very basic: [22].
- (f) There were existing apps, algorithms and wearable devices that sync data prior to 2018 and in the 2019 income year: [23].
95. The BBM SFIC[266]
96. BBM's Closing Submissions at [6] confirm that its position is that the algorithm is complex, and the ability to develop an individualised program is novel. Those assertions are not evidence. While there are detailed steps that BBM says it undertook in relation to the algorithm and app, they appear to be future focused,[271]
97. I turn to considering the case law. In
Camalic Pty Ltd v Innovation and Science Australia [2020] AATA 1590, the Administrative Appeals Tribunal was considering a project which was said to be developing a software predictive tool utilising a significant number of variables to assist company boards to predict increases in shareholder value. Camalic Pty Ltd sought to say that changes in the variables in an algorithm impacted the outcome, making the outcome unable to be determined in advance based on current knowledge, information and experience. This has an analogy to BBM's submissions.[272]
The Applicant has put forward material that indicates no more than that machine learning algorithms will be tasked to do what they are designed to do, yet it claims novelty in this without explaining how the resulting algorithm would constitute new knowledge or a new process.
98. Similar holdings were made in
H2O Exchange Pty Ltd v Innovation and Science Australia [2021] FCA 11, where at [17] the Administrative Appeals Tribunal held that a web-based water trading platform, membership database and client relationship management and payment framework involved "choosing between a suite of known software tools and incorporating them" and "[while] building the online trading platform could involve complicated work, this did not mean there was an uncertainty of outcome." The Federal Court upheld that holding at [29], which was challenged on appeal based on its reliance on expert evidence. This approach is also supported by
Absolute Vision Technologies Pty Ltd and Innovation and Science Australia [2022] AATA 2319, where the Administrative Appeals Tribunal held at [95]-[96] that the statutory words were not met by steps taken "to incrementally add functionality to an existing system based on already known methodologies, techniques and technologies to satisfy the customer or market needs." Similarly, in
Active Sports Management Pty Ltd v Industry Innovation and Science Australia [2024] FCA 1346 at [54], the Federal Court held that the claimed activities merely implemented existing knowledge in a different context.
99. I have concluded that the algorithm and the app in this case are to the same effect as in
Camalic Pty Ltd v Innovation and Science Australia [2020] AATA 1590,
Absolute Vision Technologies Pty Ltd and Innovation and Science Australia [2022] AATA 2319 and
H2O Exchange Pty Ltd v Innovation and Science Australia [2021] FCA 11 - that is, they are the use and adaptation of existing technology, and, while what was done may involve complicated work, this is not sufficient to meet the statutory test. I have little to no evidence as to the new knowledge claimed for the algorithm or the app. I cannot see how they are new. I do not even have the algorithm. I also cannot see how either are a "world first" in the 2019 year given the existing devices available at that time as referred to by Professor Vandelanotte.
100. In short, I am not persuaded that the app or algorithm comprised activities in the 2019 year that could not be known in advance based on current knowledge, information or experience.
101. Conclusions : For the above reasons, I am not satisfied that the evidence before the Tribunal demonstrates that the outcomes of BBM's activities in the 2019 year "could not be known in advance based on current knowledge, information or experience". In particular I find:
- (a) The fact there may be no published papers on an integrated six pillars program, while a factor to consider, does not, of itself, meet the statutory words.
- (b) Individualisation or personalisation of a program like the six pillars cannot meet the statutory words.
- (c) On the evidence before me, on the "gap" between isolated or linear and integrated approaches to the application of the six pillars:
- (i) I am not persuaded that the outcome of the activity by BBM in the 2019 year could not be determined in advance from existing knowledge, experience and information. That existing knowledge included information on the benefits of each of the six pillars, the benefits of some of the pillars combined and material about the health, engagement and well-being benefits of integrated health programs involving the features in the six pillars. I accept the Expert Report's conclusions to that extent. I am satisfied that all of that knowledge, information and experience was available in the 2019 year; and
- (ii) I am not satisfied that any "gap" between isolated and integrated approaches to the six pillars can be revealed by BBM's activities in the 2019 year in any event. The outcome of BBM's activities in 2019 could have been determined in advance.
- (d) Finally, similarly to
Camalic Pty Ltd v Innovation and Science Australia [2020] AATA 1590, the evidence before the Tribunal suggests that the app and algorithm involve using known tools that are adapted by BBM to measure its variables. There is no evidence before the Tribunal that satisfies it otherwise. I am not satisfied that the outcome of devising or inputting the algorithm to the app and the operation of the app could not be determined in advance on the basis of knowledge, experience and information available in the 2019 income year.
102. On this ground alone I would affirm IISA's internal review decision and finding as the core R&D activities definition in subsection 355-25(1) of the ITAA 1997 cannot be satisfied by BBM's activities in the 2019 year as a consequence. I go on to consider the other aspects of the core R&D activities definition.
"(a)….but can only be determined by applying a systematic progression of work that is based on principles of established science and proceeds from hypothesis to experiment, observation and evaluation, and leads to logical conclusions;"
103. The scientific method : The statutory words above echo subsection 355-5(2) of the ITAA 1997 which provides that the object of the R&D program is "achieved by providing a tax incentive for industry to conduct, in a scientific way , experimental activities for the purpose of generating new knowledge or information in either a general or applied form (including new knowledge in the form of new or improved materials, products, devices, processes or services." (Emphasis added.)
104. The 2010 EM describes "the scientific way" and the words in subsection 355-25(1) as the application of the scientific method. The 2010 EM states:
2.18 The need to employ the scientific method also reflects the degree of novelty in the ideas being tested. That is, the knowledge being sought must go beyond validating a simple progression from what is already known and beyond merely implementing existing knowledge in a different context or location. Rather, the gap between existing knowledge and the hypothesis being investigated will be significant enough to require application of the scientific method.
2.19 Core R&D activities are part of the eligible experiment, rather than being merely related to it. These are the activities whose outcome is being determined in the context of applying the scientific method. However, not all of the steps in the scientific method will constitute experimental activities. Nor will an activity fall within the scope of the experiment merely because the experiment cannot take place without it.
2.20 The scope of eligible core R&D activities might be narrower than what the firm views as its R&D 'project'.
105. As is noted above at paragraph 67, in the context of considering whether the outcome of the activities could be determined in advance, the 2010 EM also states at [2.13] that the "scientific method" "establishes a threshold for the knowledge gap and the degree of uncertainty that an eligible experiment must seek to address."
106. The words "systematic progression of work that is based on principles of established science and proceeds from hypothesis to experiment, observation and evaluation, and leads to logical conclusions" were added to the forerunner of section 355-25 by a legislative change in 1996. The 1996 EM stated that "the definition of 'research and development activities' will be made more explicit by importing concepts from the Explanatory Memorandum to the Income Tax Assessment Amendment (Research and Development) Act 1986."[273]
107. The 1986 EM stated at 14:
the uncertainty of obtaining the outcome can be removed only through a program of systematic, investigative and experimental activities in which scientific method has been applied, in a systematic progression of work (based on principles of physical, biological, chemical, medical, engineering or computer sciences) from hypothesis to experiment, observation and evaluation, followed by logical conclusions.
108. This history informs us that from the inception of the R&D regime, the words were relevant to determining whether the definition of core R&D activities was satisfied.
109.
Whether there is a requirement for documentation and contemporaneous documentation
:
Before considering the statutory words themselves, what they mean and applicable case law, there is a critical issue to tackle first - that is whether documentation is required to meet this aspect of the statutory test or the definition of core R&D activities as a whole. BBM submitted this was not required.[274]
110. In the IISA Closing Submissions before the Tribunal, Ms Smith said:[275]
At paragraph 72, we refer to the decision of Havilah… Resources, which is a 2020 decision of the AAT. And this says that the words, in a scientific way, suggest that the systematic progression of work should be recorded, so as to achieve that standard. And also, the decision of Royal Wins, where the AAT accepted that it's an essential aspect of the systematic progression of research and development applications that there be adequate documentary evidence. So the applicant said today in closing submissions that there's nowhere in the statute to be found a requirement to document the research or the experiments that they were conducting for their own business purposes, to develop a product. We say that the case law does say that when there's a reference to scientific principles and a systematic progression, that an aspect of that is that experiments be documented, and that records be kept. So although the statute itself doesn't use the words of keeping records or keeping documents, that when meaning is given to the phrases that are used in the statute, it does require that an entity claiming this R&D concession does keep records that enable it to be established what the experiments they were doing were.
111. I do not accept that submission to the extent it is stating the documentation is a requirement. If there was such a requirement it would be in the ITAA 1997. The ITAA 1997 provides for substantiation requirements in other contexts; if a particular kind of substantiation was required in the R&D regime, it would be legislated.[276]
112. The cases on this aspect need to be considered:
- (a)
Havilah Resources Ltd v Innovation and Science Australia [2020] AATA 933 at [32]-[35] states "one would expect" there to be a documented hypothesis and notes that "real evidential difficulty" arises for an applicant if there is a lack of documentation. Those comments are commonsense, and I agree with them, but they are not indicative of a requirement for documentation as submitted by IISA. - (b) In stating that it would be expected there be documentation and that there is potential evidential difficulty for an applicant without such material, Havilah is consistent with
Rix's Creek Pty Ltd; Bloomfield Collieries Pty Ltd and Innovation Australia [2017] AATA 645. In Rix's Creek at [21] the Administrative Appeals Tribunal noted:While the creation and provision of documentation is not a statutory requirement to substantiate the R&D activities, I agree with the submissions of the respondent that documentary evidence is an expected feature of an activity that is systematic, investigative and experimental. Documentation is necessary to record the activity undertaken, its purpose, progress and, of course, the results of the activities and the evaluation of those results. Without such documentation, it is near impossible to establish the progression of the activities undertaken and that the purpose of the activities was to generate new knowledge in the form of new or improved materials, products, devices, processes or services . It follows, that without such documentation, the experimental activity would have limited application or future use. (Emphasis added.)
- (c) It is true that Havilah goes on (at [34]) to cite
Docklands Science Park Pty Ltd and Innovation Australia [2015] AATA 973 to support the proposition that "to establish that a systematic progression of work carried out in a scientific way, one would invariably require written evidence" (emphasis added). In my view, in context this does no more than say that an applicant will probably have evidential difficulty without documentation. - (d)
Docklands Science Park Pty Ltd and Innovation Australia [2015] AATA 973 merely supports the proposition that where there is an absence of documentation it makes it very difficult for an applicant to satisfy the statutory test, and on the facts the Administrative Appeals Tribunal was not satisfied by the applicant's evidence. In that case at [63] the Administrative Appeals Tribunal was not satisfied with the evidence produced by the applicant and held:I agree with Mr Holcombe's submissions that documentation is necessary to substantiate the R&D activities claimed by an applicant. It is the absence of documentation which has resulted in my findings. Such documents are required for the purpose of evidencing experimental activities whose outcome cannot be known or determined in advance but can only be determined by applying a systematic progression of work based on established science; and which proceeds from hypothesis to experiment, observation and evaluation and leads to logical conclusions. That process will establish that the purpose of conducting the activities is to generate new knowledge in the form of new or improved materials, products, devices, processes or services. An applicant cannot succeed in establishing those requirements in the absence of detailed documentation recording the process of each activity as it develops. (Emphasis added.)
- (e) In
Royal Wins Pty Ltd and Innovation and Science Australia [2020] AATA 4320 at [37] the Administrative Appeals Tribunal accepted that "it is an essential aspect of systematic progression of research and development applications that there be adequate documentary evidence . What is required is documentary evidence of the application of a scientific method in a systematic progression of work from hypothesis to experiment, observation and evaluation, followed by logical conclusions" (emphasis added). The Tribunal held there was inadequate evidence to satisfy it (at [47]). Again, this does no more than advise applicants of the evidential difficulty without documentation. - (f) In
Re Mount Owen Pty Ltd v Innovation Australia [2013] AATA 573 at [155], the Administrative Review Tribunal took a different view in the context of considering the purpose of a project: "The purpose of a research and development activity may be established, for example, by oral testimony or contemporaneous documentation which shows that the activity was carried out pursuant to a plan or formulated program" (emphasis added). - (g) In
PKWK v Innovation and Science Australia [2021] AATA 276, at [268]-[269], again in the context of the purpose of the activity but also considering the scientific method, the Administrative Appeals Tribunal noted:268. There was some considerable debate in the submissions between the Applicant and the Respondent about the necessity to produce in evidence by way of contemporaneous documentations. Understandably, the Respondent places considerable evidence on what it describes as a paucity of a contemporaneous record of a hypothesis or objective. It also contended, in accordance with established authority, that the purpose of claimed research and development activity is not to be determined by retrospective reconstruction, inference or attribution of purpose after the activity has been carried out. Rather, it directs attention as to the aims and objectives of the activity before and during the carrying out of the research activity.
269. The Applicant does not quarrel with this contention. However, it does contend, and the Tribunal agrees with such contention, that the purpose of such research and development activity can be established by viva voce evidence. (Emphasis added.)
- (h) In
Commissioner of Taxation v Bogiatto [2020] FCA 1139, Justice Thawley was considering whether promoter penalties should be imposed on the respondent in relation to tax exploitation schemes that involved R&D claims. As part of the decision, it was necessary to determine whether a taxpayer had to maintain relevant records. Justice Thawley stated that entitlement to the tax offset depends on whether the taxable facts are such that the R&D claims were available. At [101], "It is a misconception that documentary evidence is the only kind of evidence which can substantiate the relevant taxable facts. This might be done through witness statements, statutory declarations or the giving of oral testimony. Such material might or might not be supported by documentary evidence. The absence of documentary evidence does not mean the testimony would have to be rejected or was incapable of proving or establishing the relevant asserted facts ." (Emphasis added.) - (i)
Coal of Queensland Pty Ltd v Innovation and Science Australia [2021] FCAFC 54 was an appeal based in part on the contention that the Administrative Appeals Tribunal had erred in suggesting that documentation was required to satisfy the requirements of section 355-25. That ground was dismissed by the Full Federal Court at [113] on the basis that the Tribunal's holding was merely that there was little documentation in that case and that was a factor to consider, and not that it was a statutory requirement. - (j) In
Lakes Oil NL v Innovation and Science Australia [2023] AATA 811 at [217], the Administrative Appeals Tribunal weighed up oral evidence from the applicant alongside all other evidence when considering whether there was a systematic progression of work, although it was concluded at [219] that the absence of documentation was a weakness on this aspect of this case.
113. I have concluded that the case law does not support IISA's submission and rather supports the conclusion that all evidence, be it documentary or otherwise, needs to be considered by the Tribunal to determine if the statutory test is satisfied. Depending upon the circumstances, the absence of documentary evidence may create evidentiary difficulty for an applicant, but any such absence is not of itself determinative of a case on the R&D provisions. Were that the position, it would be legislated.
114. This does not end the diversion on the issue of documentation because IISA's submissions repeatedly focus not just on the need for documents, but on the need for "contemporaneous" documents.[278]
115. In
Active Sports Management Pty Ltd v Industry Innovation and Science Australia [2024] FCA 1346 at [17], the Federal Court commented:
An absence of documentation evidencing the systematic progression of work undertaken in relation to claimed activities, where more extensive documentation is ordinarily an expected feature of that process, may suggest that the requirements of section 355-25 have not been satisfied;
Lakes Oil NL v Innovation and Science Australia [2023] AATA 811 at [219]. Contemporaneous written evidence detailing the process of each activity will be highly persuasive because the recording of such information is an indication that the activity was carried out in a manner consistent with a systematic progression of work. (Emphasis added.)
116. The Federal Court went on to refer to cases where on the overall circumstances a lack of contemporaneous documentation had been fatal to an applicant's claim. Finding that documents are not contemporaneous with the activity does not determine the statutory test and the Federal Court's judgment does not support that proposition. It is of course commonsense that material prepared at or around the time of the experiment is persuasive evidence for an applicant. Its absence may be problematic for an applicant seeking to meet its evidential burden. However, contemporaneous documentation is one form of evidence in a matter involving the R&D tax incentive, and, as the Administrative Appeals Tribunal and the Courts have noted, other evidence[282]
117.
"[B]
ut can only be determined by applying a systematic progression of work"
:
Turning to the statutory words, the first requirement is that BBM applied a "systematic" progression of work. In
Re RACV Sales & Marketing Pty Ltd and Innovation Australia [2012] AATA 386 at [24(3)], the word "systematic" was considered, and its ordinary meaning was adopted - "making use of or carried out according to a clearly worked out plan or method, or methodical." In
PKWK v Innovation and Science Australia [2021] AATA 276, at [119]-[120], [335], the existence of spreadsheets showing results were accepted as contemporaneous evidence demonstrating a systematic progression of work. Further, at [242] in PKWK it was held that if an experiment was done badly or with errors, that does not necessarily mean that the work was not carried out in a systematic manner based on principles of established science.
118. There is a lot of written material and a lot of submissions in this case. The available material is not ideal because unfortunately it is at times unclear. It does, however, to some degree demonstrate a "worked out plan." That broad plan was to consider the benefits of the six pillars.[283]
PKWK v Innovation and Science Australia [2021] AATA 276. I cannot discern when that material was gathered but I have assumed (to the benefit of BBM) that it is the 2019 year. It is troubling that BBM referred to other evidence, handwritten evidence[285]
119. Even if there is a broad plan that is "systematic", there needs to be a progression of work. For there to be a progression of work there needs to be evidence of separate steps having been undertaken. The evidence before the Tribunal in this respect is mainly in the nature of submissions from BBM. While there is evidence of some tests,[288]
120. The evidence shows tests undertaken but no obvious progression from them. In particular, there are asserted "information conclusions"[296]
121.
"[B]
ut can only be determined by applying a systematic progression of work that (i) is based on principles of established science"
:
The next issue is the meaning of based on "principles of established science" in subparagraph 355-25(1)(a)(i) of the ITAA 1997. Those words are not defined. Legislative text is to be read with its context and purpose in mind.[297]
122. Some of the case law[298]
123. In my view the phrase "principles of established science" has a separate meaning from the words in subparagraph 355-25(1)(a)(ii). Subparagraph 355-25(1)(a)(ii) would be otiose if those words were covered by the "principles of established science." As was noted in
GQHC and Commissioner of Taxation [2024] AATA 409 at [255] and the 1996 EM, the principles of established science establish a threshold. In my view, the principles of established science are as cited by the 1986 EM, that is, "principles of physical, biological, chemical, medical, engineering or computer sciences." The 2010 EM confirms this at [2.12], referring to the work needing to be based on "scientific principles."
124. When determining what the "principles of established science" are, the case law establishes that experts are best placed to comment.[301]
I think my standard was just the general scientific method, and I mean I acknowledge that doing good research is very expensive, right. So for example I mentioned in my report studies that included more than 500 participants. That obviously isn't easy to do, right. But the scientific method can be applied even with a lot less funding available. So sort of the principles of science apply to anyone, in my view, and whether that's in or outside a university setting. If you want to generate new knowledge there's only so many ways you can go about achieving that. So even when we do student projects, which basically have no funding and they need to write a thesis to get their undergraduate degree, that sort of research will not compare to the, you know, fully funded randomised control trials that we conduct as well. But those students still have to apply the right principles. If they want to draw a conclusion from something they will have to collect the data in the right way. Even if that's just a simple survey that you can throw online and have people answer. And of course, there's methodological issues with any research you do, even the highly funded research. The more highly funded it probably improves your methodological rigour because you can apply better methods. That's mostly the difference, but even cheap or unfunded research, we still need to apply certain principles from which you can then, with some certainty, infer a conclusion from.
125. In the Expert Report, Professor Vandelanotte stated:[303]
In my opinion, the above indicates a lack of understanding of the 'scientific method' by the Applicant. The process specified by the Applicant lacks detail and specificity, and it does not describe the normal and logical progression that includes searching the literature for existing knowledge; formulating research questions or hypotheses based on identified gaps in the literature; designing a study protocol that allows to answer the research questions or hypotheses; recruiting participants; collecting and analysing data, interpreting and discussing outcomes and formulating a conclusion. The above example provided by the Applicant is typical of the approach towards knowledge generation displayed throughout the Briefing Materials and does not resemble in any way how outcomes of experimental research are normally reported in the literature. Most concerning in this, and consistent throughout the Briefing Materials, is the lack of data. No actual data, not in raw or aggregated format, is being presented. Therefore, it is impossible to have any confidence in the outcomes and conclusions formulated by the Applicant.
126. Further, as cited more fully above at paragraph 35(o), Professor Vandelanotte concluded:[304]
For me, the biggest concern is the complete lack of a scientific approach and methodological rigour in developing a research question or hypothesis, developing study protocols, collecting and analysing data, presenting and interpreting results and then extracting logical conclusions from them.
127. In the Tribunal's view, Professor Vandelanotte's above comments relate more to the requirements of subparagraph 355-25(1)(a)(ii) of the ITAA 1997 than to the "principles of established science." Professor Vandelanotte's comments are considered further below in that context.
128. When considering the evidence, the Tribunal notes there is material in the book 'Project You' suggesting that BBM may have considered issues that might be outside of "the principles of established science."[305]
129. A majority of BBM's activities on the six pillars appear to be based on principles of established science (for instance nutrition, sleep science, exercise science, medical science). However, some of the material in 'Project You' might not be based on principles of established science, but it is unclear as to the place of the book in the six pillars program.[306]
130. On the evidence before me, on balance, I have given BBM the benefit of any doubt and find in favour of BBM on this point. I find that BBM's work in the 2019 year was based on principles of established science (for instance nutrition planning, exercise programs, meditation). I have concluded that I have no evidence that the material that caused me pause in 'Project You' formed part of BBM's activities in the 2019 year. In addition, I do not have evidence nor submissions as to whether that material in 'Project You' is part of established science or not. What I do have are the six pillars, all of which, in substance, focus on established science.
131. "[B] ut can only be determined by applying a systematic progression of work that (i) is based on principles of established science; and (ii) proceeds from hypothesis to experiment, observation and evaluation, and leads to logical conclusions" : The application of subparagraph 355-25(1)(a)(ii) is one of the main issues in this case.
132. IISA says that BBM's evidence does not establish there was a hypothesis, experiments, observation and evaluation or logical conclusions.[309]
133. The case law is to the broad effect that "hypothesis", "experiment", "observation", "evaluation" and "logical conclusions" each bear their ordinary meaning.[311]
Rix's Creek Pty Ltd; Bloomfield Collieries Pty Ltd and Innovation Australia [2017] AATA 645, at [20] the Administrative Appeals Tribunal held:
Evidence must be available to satisfy to satisfy this requirement. Vague, generalised description of the claimed activities is not sufficient to establish that a hypothesis was formulated and that the activities claimed were carried out to test that hypothesis. An ex post facto attempt to construct or discover a hypothesis with the benefit of hindsight after the workers can carried out [sic] will not satisfy the requirement that the activities be "systematic, investigative and experimental"; see
Mount Owen Pty Ltd and Innovation Australia [2013] AATA 573…. at [197], [209], [229] and [241].
134. In Royal Wins Pty Ltd and Innovation and Science Australia
[2020] AATA 4320 at [10], the Administrative Appeals Tribunal held that "to satisfy this component, the Applicant needs to identify a testable scientific hypothesis that it is seeking to test and conduct the testing of that hypothesis in a planned sequence which leads to logical conclusions." In Royal Wins the Tribunal found on the evidence (at [40]) that it could not be satisfied when activities were undertaken, nor that there was a progression of work.
135. In relation the hypothesis, as was noted in Royal Wins at [44], the hypothesis is a proposition to be tested by an experiment and not an objective. BBM claimed that its hypothesis did not change over time.[312]
- (a) The Application by BBM had an "objective"[314]
See [18] above. which was "a mental health treatment" including the "creation and development of several equipment prototypes and laboratories" and a "tool system." - (b) BBM also said vague statements were its hypothesis - such as "to expose flaws in existing information and create 'brand new' and conclusive knowledge."[315]
See [24(c)(iv)] above. - (c) During the examination period, BBM said its hypothesis was "that all 6 Pillars were equally important in creating the most comprehensive "whole-istic" and complete mental, physical and emotional health wellbeing program."[316]
T20, 636. - (d) BBM also said both during the examination and the internal review periods that "the hypothesis could not be predetermined"[317]
T1, 21. and "the stated hypothesis could not identify the gaps until the R&D began",[318]T20, 636. which demonstrated some confusion about what a hypothesis is compared to an experiment. I accept Professor Vandelanotte's Expert Report on that point but of itself, that point is not determinative, as it reflected a mere misuse of scientific words - BBM meant to say the outcome of its activities could not be predetermined.[319]Expert Report R2, [62]. - (e) BBM's response to the draft internal review decision included an array of documentation prepared by KPMG[320]
T1, 34-56. which asserted hypotheses such as "What lifestyle choices can lead to a deterioration in mental health disorders such as anxiety and depression" and "How certain foods are leading to weight gain." Strictly, these are statements of objective and not hypotheses. Other hypotheses in this material are so vague as to have little value - for instance, "Various lifestyle modifications can improve sleep and sleep quality." What these modifications are and what is being tested is not specified in the hypothesis. - (f) On 19 March 2024 BBM advised the Tribunal that its hypothesis was "Assessing the efficacy of singular health and well-being components (nutrition, sleep, movement, hydration, breathing, and mindfulness) in individual improvements vs. the cumulative impact of integrating all six components in enhancing overall health and well-being. The aim is to resolve scientific knowledge gaps and understand the comparative benefits of isolated health components vs. an integrated approach to overall health and well-being."[321]
A2,2. - (g) On 31 May 2024 BBM advised the Tribunal that:[322]
A3, 287, 298, 302. - (i) "The hypothesis that integrating multiple health and well-being components (nutrition, sleep, movement, hydration, breathing, and mindfulness) would yield better outcomes than addressing these components in isolation was based on preliminary research and observations. However, the effectiveness of this integrated approach within the specific context of our project remained untested and unknown until the experiments were conducted".
- (ii) "The hypothesis for the R&D project was that an integrated approach to health and wellbeing, combining nutrition, sleep, movement, hydration, breathing, and mindfulness, would yield superior outcomes compared to addressing these components in isolation. This hypothesis was based on the idea that the synergistic effects of combined health practices would enhance overall physical, mental, and emotional well-being."
- (iii) "The primary hypothesis was that an integrated approach to health (combining nutrition, sleep, movement, hydration, breathing, and mindfulness) would yield superior outcomes compared to isolated interventions. We hypothesised that a truly effective program must not only combine health components but also adapt in real-time to the user's changing needs-a hypothesis that was now backed by data from both phases of our experiments."
- (h) The BBM SFIC[323]
BBM SFIC [86], also [11], [20]. stated that the hypothesis was "regarding the differences between an isolated, linear approach and a more holistic, integrated one. The hypothesis aimed to understand how health interventions performed when addressed individually versus when integrated across multiple pillars in real time." But the BBM SFIC also made a subtle change to that at [40], explaining that "BBM's research involved exploring how the six key health pillars … interacted in real-time to influence participants' physical and mental well-being." I have concluded that this later reference is to the activity and not the hypothesis. - (i) Before the Tribunal, Mr Abdallah described the hypothesis as "to establish the health benefits, or the differences between using a six-pillar - sorry, a six-pillar process in a linear form versus an integrated form."[324]
Transcript 42, [31]-[33]. - (j) BBM Closing Submissions[325]
BBM Closing Submissions [1]. stated that "BBM's hypothesis explicitly tested the effectiveness of isolated (Phase 1) vs integrated wellness interventions. Our primary aim was to evaluate the cumulative effects of integration … could produce enhanced health outcomes compared to examining these elements in isolation."
136. IISA's concern is that for there to be an experiment using the scientific method, the hypothesis must be formed at the outset before activities are undertaken and there was no evidence of that.[326]
137. Taking the most favourable view of the evidence for BBM, it could be said that broadly there was a hypothesis relating to testing the isolated vs integrated approach, and that hypothesis must have been a proposition to the effect that the integrated approach was better or more effective. However, this is far from holding there was such a hypothesis as the evidence is inconsistent[329]
138. The other aspects of subparagraph 355-25(1)(a)(ii) also have evidential difficulty for BBM. I have reached the following conclusions:
- (a) To some extent I accept there was an experiment, but only in relation to the hypothesis formed after 2019,[331]
There are additional issues for BBM from my earlier conclusions about whether the outcome of its activities could be known in advance in future years. so this does not assist BBM in this case which is about the 2019 year. I note that Professor Vandelanotte accepted this as well in BBM's cross-examination: "Could the outcome of the tests between an isolated approach and an integrated approach be known in advance? The gaps between the two phases. Could that be known in advance?---I suppose not. I think if you set up a proper experiment that has - pits the two approaches against each other, you wouldn't really know what you would find in advance. So the caveat that I have around that is, sort of, the point I tried to make in my report, is people probably wouldn't do it, because the difference between the isolated and the integrated approach is so nuanced. Yes, there would be little sort of scope for doing research like that. But, technically, yes, it's an experiment "[332]See [82(g)] above, and Transcript 82, [39]-[47]. (Emphasis added). However, those comments are not relevant to the 2019 year. - (b) In terms of what occurred in 2019, I note that BBM states there were "hundreds of tests",[333]
See [23(m)(i)] above. "day-to-day data collection",[334]BBM SFIC [100]. a "constant flow of data"[335]Ibid. and "data [was] fed into the algorithm."[336]BBM SFIC [101]. There is evidence of very few tests, nothing from the algorithm and the Tribunal has seen little data[337]It appears there is a difference of view on what “data” is between BBM and IISA. The Tribunal has treated the material in the Tribunal Book at A3 (such as A3, 264-272) as “data.” which meets the above assertions. The tests that are available are not linked to any "experiment". In addition, because an "experiment" in plain meaning requires "a test or trial; a tentative procedure for the purpose of discovering something unknown, a principle, supposition etc",[338]Macquarie Dictionary, Ninth Edition, 2024 – definition of “experiment.” my conclusions above at paragraphs 67 to 101 are adverse to BBM. I am not convinced that BBM's activities in 2019 had an outcome that could not be known or determined in advance on the basis of the current knowledge, information and experience in 2019. The principle or supposition that comprises an experiment is also adversely impacted by my conclusion that there was an absence of a hypothesis in 2019. For those reasons I do not accept there was an experiment in 2019. - (c) Even if there was an experiment, I need to be satisfied that the scientific method was followed. There are aspects of the method adopted that do not have explanation. For example, in the isolated phase the participants were required to count calories[339]
See above at [27(b)(iv)]. while in the integrated phase participants were not required to count calories. It is unclear why. - (d) In terms of observation and evaluation, the material before the Tribunal mainly comprises the material in the Tribunal Book at A3. Observation in ordinary meaning includes "the faculty of observing or watching" and "the act of viewing or noting something, for some scientific or other special purpose".[340]
Macquarie Dictionary, Ninth Edition, 2024 – definition of “observation.” I accept BBM's Closing Submissions[341]BBM Closing Submissions “Systematic Methodology and Documentation” at [2]. in so far as saying that the Zoom notes and coaching notes show some observation occurred. I also accept that the evidence shows some of the tests undertaken (but certainly not hundreds).[342]BBM Closing Submissions “Objective Data Collection and Iterative Analysis” at [4]. But there is no obvious linking evidence showing a progression from those tests or analysis to show how those results led to any evaluative outcome. There are tests such as blood glucose and cortisol tests[343]See [27(b)(ix)] above. but no evidence of how the results were analysed and how they fed into "information conclusions"[344]For example, T25, 655, 659, 661-662. reached. - (e) BBM says that "pattern analysis"[345]
Tribunal Book A3, 315. occurred, "key findings from the data analysis were documented"[346]Tribunal Book A3, 315. and there was even "statistical analysis."[347]Tribunal Book A3, 323. No evidence of that has been produced other than those statements. BBM also said it both spoke to experts and researched scientific literature.[348]See [30(d)] above. Apart from asserting that occurred, BBM has produced nothing to demonstrate what that material was, nor how that research was taken into account in reaching any conclusions. The material prepared by KPMG for BBM[349]T1, 34-56. also demonstrates little to nothing to meet this legislative requirement; it merely sets out assertions of what happened and there is no evaluative analysis as to how conclusions were reached. BBM also says that during the second phase of BBM's project there was a greater depth of data analysis using "advanced statistical tools",[350]Tribunal Book A3, 325. but no such analysis or evaluation has been produced. No tools are described. - (f) Evaluation may have happened because "information conclusions" were reached, but I have no evidence to be able to assess whether the evaluation meets the required scientific method. Listing matters in a general way, without providing linking analysis to show the evaluation that occurred and how it resulted in logical conclusions, is insufficient evidence to meet the statutory test.[351]
For example, Tribunal Book A3, 314 sets out a list of matters that BBM says it did, without any method description. In addition, saying “ In short, what BBM has produced has little probative value.All data collected from the observational studies, daily logs, and weekly coaching sessions were systematically recorded and analysed. This structured approach ensured that the preliminary data was accurate, comprehensive, and useful for informing subsequent phases of the research ” is not a replacement for evidence of how the data was evaluated. The material on Tribunal Book A3, 315 talks about “analysis” but there is no evidence of it, nor how it was linked logically to information conclusions reached. - (g) I cannot see any of the evaluation in evidence, and I cannot discern whether the required scientific method was followed (appreciating this is an industry R&D regime and I considered that factor and have not sought scientific perfection). BBM's evidence has not satisfied me as to the requirement for observation and evaluation.
- (h) Finally, in terms of leading to logical conclusions, there are "information conclusions"[352]
For example, T25, 655, 659, 661-662. but no substantive evidence demonstrating the analysis and how conclusions were reached based on the tests undertaken. That means there is no analysis showing the Tribunal what led to the information conclusions nor why they are logical as is required by the statutory words. For example, as is noted above at paragraph 27(b)(ii), the Zoom notes for Phase Two record "Improved Stress Management: By combining breathing exercises, mindfulness practices, and physical activities, participants experienced more effective stress management. The holistic approach helped reduce stress levels more significantly than isolated practices." Looking at the material from participants, it cannot be seen how this conclusion was reached nor why it is logical taking into account the tests undertaken. The process of observation, evaluation and conclusion is not visible. For those reasons the statutory words are not satisfied by BBM.
139.
"[B]
ut can only be determined by applying a systematic progression of work that (i) is based on principles of established science; and (ii) proceeds from hypothesis to experiment, observation and evaluation, and leads to logical conclusions and (b) that are conducted for the purpose of generating new knowledge (including new knowledge in the form of new or improved materials, products, devices, processes or services)"
:
IISA has changed its view from the finding and internal review on this aspect, and submits that the Tribunal cannot be satisfied on the evidence that BBM meets this requirement.[353]
140. Focusing first on Professor Vandelanotte's comments cited above, those comments are rejected. The statutory test focuses on the purpose of the work and not the results. Further, as is noted in
PKWK v Innovation and Science Australia [2021] AATA 276 at [350], the definition of "new knowledge" is of wide import and captures new knowledge in the form of something that could not be achieved as much as what can be. Professor Vandelanotte also suggests that to the extent there was any new knowledge, it was not "meaningful."[357]
Rix's Creek Pty Ltd; Bloomfield Collieries Pty Ltd and Innovation Australia [2017] AATA 645 at [201], there is no requirement for new knowledge to have widespread application. There is also no meaningfulness standard in the legislation.
141. The case law provides (in summary):
- (a) In
Active Sports Management Pty Ltd v Industry Innovation and Science Australia [2024] FCA 1346, the Federal Court held at [54] that "new knowledge" needed to be genuinely new, not "merely implementing existing knowledge in a different context."[358]A similar holding was referred to in that the purpose of the activities was to reiterate the existing state of knowledge.Coal of Queensland vInnovation and Science Australia [2021] FCAFC 54 , at [119] - (b) In
Lakes Oil NL v Innovation and Science Australia [2023] AATA 811, the Administrative Appeals Tribunal noted that "new knowledge" is not defined and held at [226] that the "'new knowledge' is found in context of a section with the experiments being conducted where the outcome could not be known in advance by a competent professional in the field. … On that basis, it is reasonable to conclude "new knowledge" means not previously known by a competent professional in the field."[359]Similarly, in the Administrative Appeals Tribunal held at [385]-[387] that the outcome of the incubation project (further described above at [81]) could be known in advance, and this meant that it was not undertaken for the purpose of generating new knowledge.Re GQHC andCommissioner of Taxation [2024] AATA 409 - (c) In
Re Mount Owen Pty Ltd v Innovation Australia [2013] AATA 573, the Administrative Appeals Tribunal held at [184] that new knowledge is an incidental result of activities undertaken that does not mean that this was the purpose of an activity. - (d) In
Coal of Queensland v Innovation and Science Australia [2021] FCAFC 54, the Full Federal Court held (at [121]-[122]):In the applicant's amended outline of submissions, it is submitted that whether or not an activity in fact builds upon existing knowledge bears no necessary relationship to whether an activity is conducted for the purpose of generating new knowledge, which is the issue under s 355-25(1)(b). However, the nature of the activity conducted and the novelty and predictability of the results of that activity may elucidate whether a substantial purpose of an activity is the generation of new knowledge. It is artificial to discard the nature of an activity and what it achieves when assessing its purpose .
We note for completeness that in Moreton the Full Court found at [151] that s 355-25(1)(b) is " capable of applying, depending on the circumstances, to activities that are conducted for the purpose of generating new knowledge with respect to the application of an existing technology at a new site " (emphasis added). The gravamen of the Full Court's reasoning was that the generation of site specific knowledge by the application of the particular technology at issue in that case was capable of being "experimental activity" done for the "purpose of generating new knowledge" within the meaning of s 355-25(1). The facts of the present case are different from those in Moreton because the relevant activities did not involve applying existing technology to a new site for the purpose of generating new knowledge. (Emphasis added.)
- (e) In terms of purpose, the cases suggest that the purpose must be "substantial"[360]
or should be judged on the weight of the evidence (and not whether substantial or otherwise).[361] , [121].Coal of Queensland vInnovation and Science Australia [2021] FCAFC 54 , [347].PKWK vInnovation and Science Australia [2021] AATA 276
142. The 2010 EM states:
2.16 Experimental activities that qualify as core R&D must be for the purpose of acquiring new knowledge or information. This requirement reflects the R&D tax incentive's object of generating the knowledge benefits that arise from conducting R&D - rather than merely subsidising the application of the knowledge produced by R&D. This is particularly relevant where trials are repeated or prolonged, especially if carried out in a production context. The distinction between conducting R&D and applying the results of it (other than in further R&D) is a question of fact. 'New knowledge' in this context means knowledge not already available in the public arena at the time the activities are conducted, in the relevant technology, on a reasonably accessible world wide basis .
2.17 The requirement can be met by the purpose of acquiring or generating knowledge in the practical form of knowledge or information about the creation of new or improved materials, products, devices, processes or services. Where experimental activities occur in the context of normal production activities, the experiments may entail the direct production or use of an actual material, product, device, process or service. (Emphasis added.)
143. While BBM might show there was a purpose, the problem for BBM is that I am not convinced that the activities in the 2019 year had an outcome that could not be known or determined in advice based on knowledge, information and experience at that time. Precedent suggests that this is fatal to BBM as no "new knowledge" could potentially arise. This means that I cannot be satisfied that this aspect of the definition of core R&D activities in section 355-25 is met by BBM.
144. Conclusions : I have concluded that none of BBM's activities in the 2019 year meet the definition of core R&D activities for the following reasons:
- (a) I am not satisfied that "the outcome of those activities could not be known or determined in advance on the basis of current knowledge, information or experience" available in the 2019 income year.
- (b) BBM's activities were systematic, but the evidence before the Tribunal does not establish a progression of work. Asserting there was such a progression is different to evidencing that there was such a progression.
- (c) On balance, BBM's work was consistent with the principles of established science which is a separate test.
- (d) While on the best reading on the evidence for BBM there may be a hypothesis broadly relating to comparing isolated and integrated approaches to the six pillars, I cannot be satisfied from the evidence before me that it was present in the 2019 year. That conclusion adversely impacts the issue of whether there was an experiment in the 2019 year. I have concluded that there was no experiment in the 2019 year. In terms of observation and evaluation, while taking the best case for BBM, it could be said there was observation, there is little demonstrating how the tests undertaken were evaluated by BBM. There is little to no analysis showing the Tribunal what led to the information conclusions nor why they are logical. All of this means that from the evidence before me I cannot be satisfied that BBM's activities satisfied the required scientific method.
- (e) Finally, due to earlier holdings (particularly that referred to at subparagraph 144(a) above), I cannot be satisfied that BBM's activities in 2019 were "conducted for the purpose of generating new knowledge."
Whether Activity 1 was excluded from the definition of core R&D activities by virtue of paragraph (d) of subsection 355-25(2) of the ITAA 1997
145. Paragraph 355-25(2)(d) of the ITAA 1997 provides that "research in social sciences, arts or humanities" is excluded from being core R&D activities. I have found above that for several reasons, BBM's activities in 2019 are not core R&D activities, so strictly this matter does not need to be considered. However, for completeness, and because there is no case law on this particular provision, I do so below. I have concluded that paragraph 355-25(2)(d) of the ITAA 1997 would not apply to exclude BBM's activities if they had been core R&D activities.
146. Considering the arguments, IISA's focus is on BBM's six pillars project being research in social sciences. IISA's conclusion on this aspect was put very weakly - that it "appears to" apply.[362]
147. Taking into account the context, "social sciences" is connected to arts and humanities. It can be maintained under the noscitur a sociis principle of statutory interpretation that those later concepts assist to determine the meaning of "social science." I note that to a limited degree IISA's R&D Tax Incentive Guide to Interpretation supports that approach. It refers to the following non-exhaustive list as falling within the social sciences exclusion - anthropology, business, classics, communication studies, dance, economics, education, fine art, geography, history, literature, music, performing arts, philosophy politics, psychology (other than neuropsychology), sociology, theatre, visual arts.
148. In terms of purpose, the social sciences exclusion was first enacted by the Income Tax Assessment Amendment (Research and Development) Act 1986 (Cth). By way of section 7 of that Act, amongst other matters, subsection 73B(2) was inserted into the Income Tax Assessment Act 1936 (Cth), providing that specified research was not "systematic, investigative or experimental activities" which meant that those matters could be "research and development activities." Included amongst those specified matters was "research in social sciences, arts or humanities." There is nothing noted in the 1986 EM that directly assists in the interpretation of social sciences. In context though, the R&D regime is about industry R&D such as products and processes - not academic research.
149. Cases confirm that broadly, the plain meaning cited by IISA[364]
- (a) "[T]he study of individuals, communities and societies and their interactions with each other, and their built, technological, and natural environments."[365]
‘What is social science?’, UK Research and Innovation (Webpage, 31 May 2023) < Social science disciplines – UKRI>. - (b) "The social sciences include cultural (or social) anthropology, sociology, social psychology, political science, and economics. Also frequently included are social and economic geography and those areas of education that deal with the social contexts of learning and the relation of the school to the social order…. Historiography is regarded by many as a social science…. The study of comparative law may also be regarded as a part of the social sciences."[366]
Robert A. Nisbet and Liah Greenfield, ‘social science’, Encyclopaedia Brittanica (online, 3 December 2024) < Social science | History, Disciplines, Future Development, & Facts | Britannica>. - (c) In relation to health, the Academy of the Social Sciences in Australia includes "health" as a social science discipline.[367]
‘Social Science Disciplines (Fields of Research)’, However, it is included in "social science" to the extent of "public health",[368]Academy of the Social Sciences in Australia (Webpage, 7 March 2023) < Social Science Disciplines (Fields of Research) | Academy of the Social Sciences in Australia>.Ibid. for example, considering issues such as health ethics, social factors influencing health (for instance, the role of prejudice and discrimination in health policy and the impact of socioeconomic position on health inequality) and the history of health care. This is as opposed to health per se being a "social science."[369]‘What is social science?’, UK Research and Innovation (Webpage, 31 May 2023) < Social science disciplines – UKRI>. - (d) The Australian and New Zealand Standard Research Classification 2020 (as published by the Australian Bureau of Statistics)[370]
Australian Bureau of Statistics, includes "sports science and exercise" under "health" within the overriding topic of "social science" when classifying research.Australian and New Zealand Standard Research Classification (ANZSRC) (30 June 2020) < Australian and New Zealand Standard Research Classification (ANZSRC), 2020 | Australian Bureau of Statistics> and ‘Social Science Disciplines (Fields of Research)’,Academy of the Social Sciences in Australia (Webpage, 7 March 2023) < Social Science Disciplines (Fields of Research) | Academy of the Social Sciences in Australia>. - (e) There is a distinction between social sciences and health and medical sciences, and the latter are said to be at the 'intersection' of social sciences.[371]
See “Select social science disciplines” at ‘About the Social Sciences’, Academy of the Social Sciences in Australia (Webpage) <The Social Sciences - State of the Social Sciences>.
150. My conclusion is that mental health and physical health do not fall within the concept of "social sciences" in the ITAA 1997. Were this the position, medical research could not comprise core R&D activities and that cannot be seriously maintained to be correct.
151. It is clear from the description of the six pillars and from the material before the Tribunal that BBM's activities involve an array of health and medical-focused aspects - for example, nutrition, exercise, sleep, hydration, mindfulness - not merely "psychology" and not merely "sports science" (if it is accepted those matters are each social science). It seems IISA has to some degree relied upon BBM's response to its question referred to in paragraph 24(c)(ix) above (i.e., whether the program was focussed on the mental function and behaviour of individuals when determining whether the social sciences exclusion applied). IISA should have been much clearer with BBM and acted more fairly in explaining what that question was really about as it was clear from BBM's response that it had not appreciated the context of the question. BBM was unrepresented. It is hard to see why IISA took this point in this case as it did not consider all of BBM's six pillars.
152. Even if BBM's activities focused solely on mental health (as is arguably the position from the wording of the Application), I find that the context of BBM's six pillars project demonstrates its reference to mental health is a field of medical science and not a social science.
153. For those reasons I find that paragraph 355-25(2)(d) would not apply.
If the answer is that part of BBM's activities are core R&D activities, whether the remainder of Activity 1 met the definition of supporting R&D activities in section 355-25(1) of the ITAA 1997
154. Section 355-30 of the ITAA 1997 provides the definition of supporting R&D activities as follows:
Supporting R&D activities
- (1) Supporting R&D activities are activities directly related to core R&D activities.
- (2) However, if an activity:
- (a) is an activity referred to in subsection 355-25(2); or
- (b) produces goods or services; or
- (c) is directly related to producing goods or services;
the activity is a supporting R&D activity only if it is undertaken for the dominant purpose of supporting core R&D activities.
155. As there is a requirement that supporting R&D activities are directly related to core R&D activities, and as I have found that none of BBM's activities in the 2019 year satisfy the core R&D activities definition, there can be no supporting R&D activities.
Overall Conclusions
156. I conclude that:
- (a) None of BBM's activities in the 2019 year satisfy the definition of core R&D activities in subsection 355-25(1) of the ITAA 1997.
- (b) If BBM's activities had been core R&D activities, the exclusion in paragraph 355-25(2)(d) of the ITAA 1997 would not apply to exclude BBM's activities from being core R&D activities.
- (c) As there were no core R&D activities, there can be no supporting R&D activities as defined in section 355-30 of the ITAA 1997.
157. This means that IISA's internal review decision is varied so that the conclusion that paragraph 355-25(2)(d) of the ITAA 1997 applied is set aside. The decision is otherwise affirmed.
Footnotes
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