ATO logo

Could your online activity be a business?

Get guidance on tax obligations for content creators, online sellers and influencers.

Published 6 October 2026

Whether you're creating content, selling products through online marketplaces or earning income through social media platforms, it's important to understand when a hobby or side activity becomes a business for tax purposes.

If you're carrying on a business, you will need to:

  • report your income
  • keep records
  • obtain an ABN
  • and, in some cases, register for GST.

Income isn't limited to cash payments. Gifts, products, services and other perks or benefits you receive as part of your activities may also have tax implications.

Resources to help you understand your obligations

We've developed a range of practical resources for content creators, online sellers and influencers, including:

Visit our website to learn more about if you are in business.

Keep up to date

We have tailored communication channels just for small businesses – so you’ll always be up to date with the latest information and changes relevant to you.

Explore more articles in our Small business newsroom.

Subscribe to our free:

QC108159