GST advertising campaign creative concepts
Members reviewed 2 draft creative concepts for an upcoming goods and services tax (GST) advertising campaign. Across both concepts, members favoured messaging that focused on building good habits and being prepared for business activity statement payments. There was strong support for clearer visual representation of GST funds throughout the creative materials. Feedback will be provided to the creative agency to inform the next iteration of the campaign materials ahead of the planned release in February 2027.
Other business
Discussion at the August meeting enabled updated versions of the Better Targeted Superannuation Concessions web pages to be provided to members.
Updates were provided on the progress of transitioning this group from a limited life, special purpose working group to a permanent stakeholder relationship group.