Edited version of your written advice

Authorisation Number: 1051229683848

Date of advice: 25 May 2017

Ruling

Subject: Early Stage Innovation Company

Question 1

Does the company meet the criteria of an Early Stage Innovation Company (ESIC) under subsection 360-40(1) of the Income Tax Assessment Act 1997 (ITAA 1997)?

Answer

Yes

This ruling applies for the following periods:

Year ending 30 June 2017

The scheme commences on:

A point in time within the year ending 30 June 2017

Relevant facts and circumstances

1. The Company was incorporated and registered on the Australian Business Register (ABR) in the 2017 income year. Its equity interests are not listed for quotation in the official list of any stock exchange.

2. The Company has no subsidiaries and has total expenses of $0 in their income tax return for the previous income year, i.e. the year ended 30 June 2016. It has assessable income of $0.

The Company is developing an app.

3. The Company purchased the Intellectual Property rights (i.e. ownership or licence) from an overseas company who built the platform and created the original version of the app, in the 2017 income year.

4. The Company is initially focusing on the Australian market with plans to expand nationally in 2018.

5. The Company has commenced negotiations with potential international clients early 2018 and will continue to work with current clients to further their commercialisation strategy in Australia.

6. In addition to the above, there are key differentiators highlighted by The Company that only exist on their platform with additional services to be added as it is developed.

Commercialisation strategy

7. The Company has completed relevant testing on their initial release and the next steps include:

● Additional services being actively developed

8. The Company is initially targeting the Australian market. They will initially pursue product sales through ad hoc requests but will extend this to generate income from short procurement which The Company anticipate will lead to contracts.

9. Strong connections established have resulted in introductions being made to influencers in other large corporations.

10. The Company's primary focus in Australia for 2017/18 will be expansion with large established clients while developing new opportunities in other large companies.

11. From research conducted by The Company there will be large potential for growth.

12. The Company focuses on services unlike its larger competitors. It focuses on a niche market. This provides a much more reliable revenue stream due to the potential higher demand for services.

13. It has been submitted that The Company can provide the services with minimal overheads and low cost of goods sold.

Information provided

14. You have provided information in a number of documents and phone conversations in relation to the app, including:

a. Your private ruling application and Business Plan.

b. telephone conversation

c. Interim Financial Statements

d. ASIC Extract

e. supplementary information provided:

● Market analysis

● Competitor analysis

● Road map

● Licence agreement

15. We have referred to the relevant information within these documents and conversations in applying the relevant tests to your circumstances.

Relevant legislative provisions

Income Tax Assessment Act 1997 Subdivision 360-A

Income Tax Assessment Act 1997 section 360-40

Income Tax Assessment Act 1997 section 360-45

Reasons for decision

All legislative references are to the Income Tax Assessment Act 1997 (ITAA 1997) unless otherwise stated.

Qualifying Early Stage Innovation Company

1. Subsection 360-40(1) outlines the criteria required for a company to qualify as an Early Stage Innovation Company (ESIC) at a particular time in an income year. This time is referred to as the test time. The criteria are based on a series of tests to identify if the company is at an early stage of its development and it is developing new or significantly improved innovations to generate an economic return.

'The early stage test'

2. The early stage test requirements are outlined in detail within paragraphs 360-40 (1)(a) to (d).

Incorporation or Registration - paragraph 360-40(1)(a)

3. To meet the requirement in paragraph 360-40(1)(a), at a particular time (the test time) in an income year (the current year) the company must have been either:

i. incorporated in Australia within the last three income years (the latest being the current year); or

ii. incorporated in Australia within the last six income years (the latest being the current year), and across the last three of those income years the company and its 100% subsidiaries incurred total expenses of $1 million or less; or

iii. registered in the Australian Business Register (ABR) within the last three income years (the latest being the current year).

4. The term 'current year' is defined in subsection 360-40(1) with reference to the 'test time'; the 'current year' being the income year in which the company issues shares to the investor.

5. A company that does not meet any of these conditions will not qualify as an ESIC.

Total expenses - paragraph 360-40(1)(b)

6. To meet the requirement in paragraph 360-40(1)(b), the company and its 100% subsidiaries must have incurred total expenses of $1 million or less in the income year before the current year.

Assessable income - paragraph 360-40(1)(c)

7. To meet the requirement in paragraph 360-40(1)(c), the company and its 100% subsidiaries must have derived total assessable income of $200,000 or less in the income year before the current year.

No stock exchange listing - paragraph 360-40(1)(d)

8. To meet the requirement in paragraph 360-40(1)(d), the company must not be listed on any stock exchange in Australia or a foreign country.

Innovation tests

9. If the company satisfies the early stage test, the company must also satisfy one of two innovation tests: the objective (100 point) test or the principles-based test.

'100 point test' - paragraph 360-40(1)(e) and section 360-45

10. To satisfy the 100 point test the company must obtain at least 100 points by meeting the innovation criteria in the table within section 360-45. The criteria are tested at a time immediately after the relevant shares are issued. If a company satisfies this test it does not need to satisfy the principles-based test.

'Principles-based test' - subparagraphs 360-40(1)(e)(i) to (iv)

11. To satisfy the principles-based test, the company must meet five requirements in paragraph 360-40(1)(e). This is tested at a time immediately after the relevant new shares are issued to the investor.

12. The company can demonstrate that it meets each requirement through existing documentation such as a business plan, commercialisation strategy, competition analysis or other company documents. The company must be able to show that tangible steps have been or will be taken in relation to each of the requirements.

13. The five requirements of the principles-based test, as outlined in paragraph 360-40(1)(e) are:

i. the company must be genuinely focused on developing one or more new or significantly improved innovations for commercialisation

ii. the business relating to that innovation must have a high growth potential

iii. the company must demonstrate that it has the potential to be able to successfully scale up the business relating to the innovation

iv. the company must demonstrate that it has the potential to be able to address a broader than local market, including global markets, through that business, and

v. the company must demonstrate that it has the potential to be able to have competitive advantages for that business.

Developing new or significantly improved innovations for commercialisation

14. For the purposes of Subdivision 360-A, the Explanatory Memorandum to the Tax Laws Amendment (Tax Incentives for Innovation) Bill 2016 ('EM') provides the following at paragraph 1.76 in relation to the definition of innovation:

“Implicit in the definition of innovation is the requirement that the company is developing a new or significantly improved type of innovation such as a product, process, service, marketing or organisational method. This list of various types of innovations provides flexibility for innovation companies and is adaptable to current and future innovations. The Oslo Manual, published by the Organisation for Economic Co-operation and Development (OECD) provides a description of these different types of innovations…”

15. The innovation being developed by the company must either be new or significantly improved for an applicable addressable market. The company's addressable market is the revenue opportunity or market demand arising from the innovation or the related business. The addressable market must be objective and realistic.

16. Improvements must be significant in nature to meet this requirement. Customising existing products or minor changes resulting from software updates, pricing strategies or seasonal changes are examples of improvements that would not be considered significant.

17. The OECD Oslo Manual defines innovations as significant changes, with the intention of distinguishing significant changes from routine minor changes. However, it is important to recognise that an innovation can also consist of a series of smaller incremental changes that together constitute a significant change.

18. In discussing services innovation activity, paragraph 111 of the OECD Oslo Manual states,

“Innovation activity in services also tends to be a continuous process, consisting of a series of incremental changes in products and processes. This may occasionally complicate the identification of innovations in services in terms of single events, i.e. as the implementation of a significant change in products, processes or other methods.”

19. The OECD Oslo Manual, in relation to defining innovative services, states at paragraph 161 that “innovations in services can include significant improvements in how they are provided (for example, in terms of their efficiency or speed), the addition of new functions or characteristics to existing services, or the introduction of entirely new services.”

20. The company must be genuinely focused on developing the innovation for a commercial purpose in order to generate economic value and revenue for the company. This requirement draws the distinction between simply having an idea and commercialising an idea.

21. 'Commercialisation' includes a range of activities that involve the implementation or sale of a new or significantly improved innovation that will directly lead to the generation of economic value for the company.

High growth potential

22. The company must be able to demonstrate that it has the potential for high growth within a broad addressable market. This refers to the company's ability to rapidly expand its business. Companies that are limited to supplying local customers will not meet this requirement.

Scalability

23. The company must be able to demonstrate that it has the potential to successfully scale up the business. The company must have operating leverage, where as it increases its market share or enters into new markets, its existing revenues can be multiplied with a reduced or minimal increase in operating costs per unit.

Broader than local market

24. The company must be able to demonstrate that it has the potential to address a market that is broader than a local city, area or region. The company does not need to have a serviceable market at a national, multinational or global scale at the test time. However, it does need to show that the business is capable of addressing a market that is broader than a local market and that the business can be adapted to a broader scale in the future.

Competitive advantages

25. The company must be able to demonstrate that it has the potential to have competitive advantages, such as a cost or differential advantage over its competitors which are sustainable for the business as it expands. The company can analyse what competitors in the market offer, and consider whether the company has a differentiating advantage that would allow it to outperform these competitors.

Application to your circumstances

Test time

26. For the purposes of this ruling, the test time for determining if The Company is a qualifying ESIC will be a particular date during the income year ending 30 June 2017.

Current year

27. For the purposes of subsection 360-40(1), the current year will be the year ending 30 June 2017 (the 2017 income year). For clarity, in relation to particular requirements within subsection 360-40(1), the last three income years will include the years ending 30 June 2017, 2016 and 2015, and the income year before the current year will be the year ending 30 June 2016 (the 2016 income year).

Early stage test

Incorporation or Registration - paragraph 360-40(1)(a)

28. As The Company was registered in the 2017 income year, which is within the last 3 income years, subparagraph 360-40(1)(a)(iii) is satisfied.

Total expenses - paragraph 360-40(1)(b)

29. As The Company had expenses of $1 million or less in the prior income year, paragraph 360-40(1)(b) is satisfied.

Assessable income - paragraph 360-40(1)(c)

30. As The Company's assessable income for the prior income year is $200,000 or less, paragraph 360-40(1)(c) is satisfied.

No stock exchange listing - paragraph 360-40(1)(d)

31. As The Company is privately owned and is not listed on any stock exchange in Australia or a foreign country, subparagraph 360-40(1)(d) is satisfied.

Conclusion on early stage test

32. The Company will satisfy the early stage test for the entire 2017 income year, as each of the requirements within paragraphs 360-40(1)(a) to (d) have been satisfied.

Principles based test

Developing new or significantly improved innovations for commercialisation - subparagraph 360-40(1)(e)(i)

33. According to The Company:

a. The app is innovative and new within the Australian market.

34. The Company's technology only exists on their platform.

35. The Company is initially focusing on the Australian market with plans to expand nationally in 2018.

Genuinely focussed on developing for commercialisation -
subparagraph 360-40(1)(e)(i)

36. The Company has already commenced development and have undertaken relevant testing of their app.

37. The Company will continue to develop its app until it is able to offer additional service to corporate event customers.

38. Strong connections through connections made have resulted in introductions being made to influencers in other large corporations.

39. The Company's primary focus in Australia for 2017/18 will initially be the expansion with current connections while developing new opportunities in other large companies.

40. The Company has commenced negotiations with potential clients internationally and will continue to work with its current connections to further their commercialisation strategy in Australia.

Conclusion on subparagraph 360-40(1)(e)(i)

41. The Company is genuinely focussed on developing their app within a niche market. The future developments will be a significantly improved product compared to what they already provide and what is currently available in this market niche.

42. Therefore, subparagraph 360-40(1)(e)(i) will be satisfied for the time period from 1 July 2016 until 30 June 2017 or the date when the app and services have been fully developed, whichever occurs earliest. Once the app and services have been fully developed, The Company will no longer be 'developing' the product for commercialisation and subparagraph 360-40((1)(e)(i) will no longer be satisfied.

High growth potential - subparagraph 360-40(1)(e)(ii)

43. From research conducted there is high potential for growth.

44. The Company expects the app to fill the gap in the niche market. Through its commercialisation, marketing strategy and prospect of future contracts, The Company hopes to further increase its revenue base as additional services and revenue streams are added.

45. If the commercialisation strategy is successful, this would give The Company the ability to increase sales through the services offered through its fully developed app.

46. Therefore, subparagraph 360-40(1)(e)(ii) will be satisfied.

Scalability - subparagraph 360-40(1)(e)(iii)

47. The Company's product is an app.The existing development costs can be leveraged against the income being received.

48. Future development activities will increase the services The Company is able to offer. The cost of adding these additional services can be leveraged.

49. As an app product The Company can demonstrate the potential to successfully scale up its business. Therefore, subparagraph 360-40(1)(e)(iii) will be satisfied.

Broader than local market- subparagraph 360-40(1)(e)(iv)

The Company is initially targeting the Australian market with negotiations already commenced with potential clients overseas. They will initially pursue product sales through ad hoc requests but will extend this to generate income from short procurement which The Company anticipate will lead to contracts.

50. Therefore, subparagraph 360-40(1)(e)(iv) will be satisfied.

Competitive advantages - subparagraph 360-40(1)(e)(v)

16. The Company focuses on:

a. Serving a niche market.

17. According to The Company, it has the lowest cost of goods sold per event in the market.

51. Being the first of such, the app The Company is developing will have the first mover advantage in the niche market. The Company has demonstrated the potential for their app to have competitive advantages, satisfying subparagraph 360-40(1)(e)(v).

Conclusion on principles test

52. The Company satisfies the principles based test as it satisfies the requirements within subparagraphs 360-40(1)(e)(i)to (v) for the period commencing a point in time in the 2017 income year until 30 June 2017 or the date when their app and services have been fully developed and ready for sale, whichever occurs earlier.

Conclusion

53. The Company meets the eligibility criteria of an ESIC under section 360-40 for the period commencing a point in time in the 2017 income year until the earlier of 30 June 2017 or the date when their app and services have been fully developed, whichever occurs earlier.